MOURNING BECOMES ELECTRA

US Release date: 19 November 1947

First Melbourne Saturday Suburban: 29 July 1950

Genre: Drama

Country: USA

Running time: 173 minutes

Director: Dudley Nichols

Cast: Rosalind Russell, Michael Redgrave & Raymond Massey 

Australian Distributor: RKO

Melbourne Premiere Venue: Independent Savoy theatre for five weeks from 5 May 1950 as a feature only presentation.

Suburban Release Type: Hoyts Malvern Victory EX-FO

Rankings

Rank
EF Points4353
EF PPE4.00136
Metres Travelled10,187355
Average MT10,187178
Engagements1355*
Slots2355
Weeks0338*
Weeks as % of engagements0.00%338*
Saturdays0348*
Sats as % of engagements0.00%348*
Tuesdays1337
Tues as % of engagements100.00%1
First billed0263*
Second billed0293*
Feature only120
*Last

Hoyts ratios

Engagements weeks 1-101
Ratio100.00%
Difference to chain ratio7.64%
Eng weeks 11-260
Ratio0.00%
Difference to chain ratio-5.39%
Eng weeks 27-520
Ratio0.00%
Difference to chain ratio-2.24%
Hoyts eng1
Ratio100.00%
Difference to chain ratio34.22%
Independent eng0
Ratio0.00%
Difference to chain ratio-11.50%
Suburban eng0
Ratio0.00%
Difference to chain ratio-22.72%

Notes: This major mis-judgement from RKO surprised nobody when it died at the US box office, no matter its critical plaudits. In Melbourne it went out via the Savoy arthouse where the morose 173 minutes were appreciated. Of course it was hardly expected to be at all released into suburban venues, yet Hoyts provided it with a single booking – a Tuesday – at the Malvern Victory. Obviously bottom of the ladder in most rankings.

Mourning Becomes Electra engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
MalvernVictoryHoyts29/7/501TFOFO

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