FLAXY MARTIN

US Release date: 15 February 1949

First Melbourne Saturday Suburban: 29 July 1950 

Genre: Crime

Country: USA

Running time: 86 minutes

Director: Richard L. Bare

Cast: Virginia Mayo, Zachary Scott & Dorothy Malone

Australian Distributor: Warner Bros. 

Melbourne Premiere Venue: Hoyts’ Esquire theatre for two weeks from 30 June 1950 supporting Holiday Affair.

Suburban Release Type: Hoyts Victory EX-2

Rankings

		Rank
EF Points	91	220
EF PPE	2.02	260
Metres Travelled	395,410	245
Average MT	8,787	340
Engagements	45	177
Slots	52	173
Weeks	7	141
Weeks as % of engagements	15.56%	162
Saturdays	26	76
Sats as % of engagements	57.78%	65
Tuesdays	12	161
Tues as % of engagements	26.67%	204
First billed	3	209
Second billed	42	65
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	38
Ratio	84.44%
Difference to chain ratio	-7.92%
Eng weeks 11-26	5
Ratio	11.11%
Difference to chain ratio	5.72%
Eng weeks 27-52	2
Ratio	4.44%
Difference to chain ratio	2.20%
Hoyts eng	25
Ratio	55.56%
Difference to chain ratio	-10.22%
Independent eng	7
Ratio	15.56%
Difference to chain ratio	4.06%
Suburban eng	13
Ratio	28.89%
Difference to chain ratio	6.17%

Notes: Warners noir that was undervalued by Hoyts and deserved better handling. A second feature in the city and keeping patrons entertained while waiting for Pinky to start in the suburbs, the reasonable number of weeks and Saturdays was not enough to lift it above 100 EF points due to only 3 (late) top billings of its 45 bookings.

Flaxy Martin engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
St. Kilda	Victory	Hoyts	29/7/50	1	W	2	Pinky
Collingwood	Austral	Suburban	5/8/50	2	S	2	Pinky
Albert Park	Park	Hoyts	5/8/50	2	S	2	Pinky
Fitzroy	Regent	Hoyts	5/8/50	2	S	2	Pinky
North Fitzroy	Merri	Hoyts	5/8/50	2	S	2	Pinky
Port Melbourne	Eclipse	Hoyts	5/8/50	2	S	2	Pinky
Richmond	Cinema	Hoyts	5/8/50	2	S	2	Pinky
Brunswick	Padua	Hoyts	5/8/50	2	W	2	Pinky
Windsor	New	Hoyts	5/8/50	2	W	2	Pinky
Ascot Vale	Ascot	Suburban	12/8/50	3	S	2	Pinky
Newmarket	Newmarket	Suburban	12/8/50	3	S	2	Pinky
Northcote	Northcote	Suburban	12/8/50	3	S	2	Pinky
Ascot Vale	Waratah	Hoyts	12/8/50	3	S	2	Pinky
Essendon	Plaza	Hoyts	12/8/50	3	S	2	Pinky
Essendon	Circle	Hoyts	12/8/50	3	S	2	Pinky
Thornbury	Regent	Hoyts	12/8/50	3	S	2	Pinky
Richmond	Globe	Suburban	12/8/50	3	T	2	Pinky
Coburg	Grand	Hoyts	12/8/50	3	W	2	Pinky
Preston	Circle	Hoyts	19/8/50	4	S	2	Pinky
Brunswick	Alhambra	Hoyts	19/8/50	4	T	2	Pinky
Footscray	Trocadero	Hoyts	19/8/50	4	W	2	Pinky
Fairfield	Fairfield	Suburban	26/8/50	5	S	2	Pinky
North Fitzroy	Palace	Suburban	26/8/50	5	S	2	Pinky
Brunswick	Lygon	Hoyts	26/8/50	5	S	2	Pinky
Footscray	Barkly	Hoyts	26/8/50	5	T	2	Pinky
Hartwell	Regal	Suburban	26/8/50	5	W	2	Pinky
Yarraville	St. George	Suburban	2/9/50	6	S	2	Pinky
Glenferrie	Palace	Hoyts	2/9/50	6	S	2	Red Light
Williamstown	Shore	Hoyts	2/9/50	6	S	2	Pinky
Camberwell	Broadway	Hoyts	9/9/50	7	T	2	And Baby Makes Three
Ivanhoe	Ivanhoe	Hoyts	9/9/50	7	T	2	Red Light
Clifton Hill	Clifton	Suburban	9/9/50	7	W	2	Pinky
Elwood	Broadway	Independent	16/9/50	8	S	2	Adam’s Rib
North Richmond	Victoria	Independent	16/9/50	8	S	2	The Drum
West Preston	Rivoli	Independent	23/9/50	9	T	1	Stop Press Girl
Box Hill	Regent	Suburban	23/9/50	9	T	2	Holiday Affair
Balwyn	Time	Hoyts	30/9/50	10	T	2	Interference
Kew	Rialto	Hoyts	30/9/50	10	T	1	Interference
West Coburg	Progress	Independent	7/10/50	11	S	2	It’s Magic
East Malvern	Verne	Suburban	14/10/50	12	S	2	Maytime in Mayfair
South Melbourne	Empire	Suburban	28/10/50	14	S	2	My Favorite Blonde
East Preston	Gowerville	Independent	4/11/50	15	T	1	April Showers
Oakleigh	Plaza	Independent	30/12/50	23	T	2	Meet the Killer
North Melbourne	Loco	Independent	17/2/51	30	T	2	One Sunday Afternoon
Malvern	New	Hoyts	3/3/51	32	S	2	My Foolish Heart