HEART OF VIRGINIA

US Release date: 25 April 1948

First Melbourne Saturday Suburban: 

Genre: Drama

Country: USA

Running time: 60 minutes

Director: R. G. Springsteen

Cast: Janet Martin, Robert Lowery & Frankie Darro

Australian Distributor: BEF

Melbourne Premiere Venue: Union’s Majestic theatre for two weeks from 21 October 1949 supporting Song of Surrender. 

Suburban Release Type: Union 2-L-2

Rankings

		Rank
EF Points	71	270
EF PPE	2.22	241
Metres Travelled	335,482	268
Average MT	10,484	135
Engagements	32	269
Slots	48	214
Weeks	16	87
Weeks as % of engagements	50.00%	87
Saturdays	7	273
Sats as % of engagements	21.88%	269
Tuesdays	9	182
Tues as % of engagements	28.13%	196
First billed	0	263*
Second billed	32	110
Feature only	0	34*

Independent ratios

Engagements weeks 1-10	16
Ratio	50.00%
Difference to chain ratio	-36.67%
Eng weeks 11-26	7
Ratio	21.88%
Difference to chain ratio	14.26%
Eng weeks 27-52	9
Ratio	28.13%
Difference to chain ratio	22.42%
Hoyts eng	0
Ratio	0.00%
Difference to chain ratio	-0.84%
Independent eng	25
Ratio	78.13%
Difference to chain ratio	1.02%
Suburban eng	7
Ratio	21.88%
Difference to chain ratio	-0.18%

Notes: Republic race track drama was used as a support for a mixed bag of Union top-liners. Never went over playing in four venues in a week, but had a long and consistent release life and was still playing in two theatres in its 52nd week!

Heart of Virginia engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Albert Park	Kinema	Independent	22/7/50	1	W	2	After Midnight
Toorak	Village	Independent	22/7/50	1	W	2	After Midnight
Burnley	Burnley	Independent	5/8/50	3	S	2	Kind Hearts and Coronets
North Richmond	Victoria	Independent	5/8/50	3	T	2	Captain China
Richmond	National	Independent	5/8/50	3	W	2	Kind Hearts and Coronets
Ormond	Plaza	Suburban	5/8/50	3	W	2	After Midnight
Middle Brighton	Dendy	Independent	12/8/50	4	W	2	After Midnight
Elwood	Broadway	Independent	19/8/50	5	S	2	The Forsyte Saga
Ashburton	Civic	Independent	19/8/50	5	W	2	The Forsyte Saga
West Coburg	Progress	Independent	26/8/50	6	T	2	The Wizard of Oz
Newport	Plaza	Independent	26/8/50	6	W	2	The Forsyte Saga
Williamstown	Empress	Independent	26/8/50	6	W	2	The Forsyte Saga
Coburg	Plaza	Independent	2/9/50	7	W	2	Kind Hearts and Coronets
Oakleigh	Paramount	Independent	9/9/50	8	S	2	Kind Hearts and Coronets
Reservoir	Plaza	Independent	9/9/50	8	T	2	Captain China
East Preston	Gowerville	Independent	16/9/50	9	S	2	Eureka Stockade
West Brunswick	Western	Independent	7/10/50	12	T	2	Noose
North Brighton	Gardenvale	Independent	11/11/50	17	T	2	The Plunderers
Collingwood	Austral	Suburban	16/12/50	22	T	2	The Asphalt Jungle
Newmarket	Newmarket	Suburban	23/12/50	23	T	2	The Asphalt Jungle
Fairfield	Fairfield	Suburban	6/1/51	25	T	2	The Asphalt Jungle
Camberwell	Rivoli	Suburban	6/1/51	25	W	2	Sunset Boulevard
South Melbourne	Empire	Suburban	13/1/51	26	S	2	The Great Sinner
Elsternwick	Esquire	Independent	24/3/51	36	T	2	Piccadilly Incident
North Carlton	Adelphi	Independent	31/3/51	37	W	2	The Furies
Glenferrie	Glen	Independent	14/4/51	39	W	2	The Furies
Hawthorn	Vogue	Independent	14/4/51	39	W	2	The Furies
Surrey Hills	Surrey	Independent	28/4/51	41	S	2	The Furies
East Malvern	Waverley	Independent	28/4/51	41	W	2	Let’s Dance
Brunswick	Empire	Independent	30/6/50	50	W	2	The Golden Salamander
Greensborough	Victory	Suburban	14/7/51	52	S	2	Stage Fright
Essendon	Regal	Independent	14/7/51	52	W	2	Two Weeks With Love