THE THREAT

US Release date: 1 December 1949

First Melbourne Saturday Suburban: 7 October 1950 

Genre: Crime

Country: USA 

Running time: 66  minutes

Director: Felix E. Feist

Cast: Michael O’Shea, Virginia Grey & Charles McGraw

Australian Distributor: RKO

Melbourne Premiere Venue: Hoyts’ Regent Theatre for six weeks from 18 August 1950 supporting Cheaper by the Dozen.

Suburban Release Type: Hoyts Victory EX-2

Rankings

		Rank
EF Points	101	202
EF PPE	1.94	270
Metres Travelled	564,713	33
Average MT	10,860	92
Engagements	52	55
Slots	59	106
Weeks	7	141
Weeks as % of engagements	13.46%	170
Saturdays	35	25
Sats as % of engagements	67.31%	30
Tuesdays	10	177
Tues as % of engagements	19.23%	239
First billed	0	263*
Second billed	52	5
Feature only	0	34*

Hoyts Ratios

Engagements weeks 1-10	48
Ratio	92.31%
Difference to chain ratio	-0.05%
Eng weeks 11-26	3
Ratio	5.77%
Difference to chain ratio	0.38%
Eng weeks 27-52	1
Ratio	1.92%
Difference to chain ratio	-0.32%
Hoyts eng	34
Ratio	65.38%
Difference to chain ratio	-0.40%
Independent eng	7
Ratio	13.46%
Difference to chain ratio	1.96%
Suburban eng	11
Ratio	21.15%
Difference to chain ratio	-1.57%

Notes: Well played and covering some yards (33rd overall) this RKO noir scored highly for Saturdays (25th) and second-billings (5th overall). In both cases this was due to supporting the popular All the King’s Men for much of its suburban journey.

The Threat engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
St. Kilda	Victory	Hoyts	7/10/50	1	W	2	All The King’s Men
Collingwood	Austral	Suburban	14/10/50	2	S	2	Whirlpool
Albert Park	Park	Hoyts	14/10/50	2	S	2	All The King’s Men
Fitzroy	Regent	Hoyts	14/10/50	2	S	2	All The King’s Men
North Fitzroy	Merri	Hoyts	14/10/50	2	S	2	All The King’s Men
Port Melbourne	Eclipse	Hoyts	14/10/50	2	S	2	All The King’s Men
Caulfield	Crystal Palace	Suburban	14/10/50	2	T	2	Whirlpool
Malvern	New	Hoyts	14/10/50	2	T	2	Whirlpool
Richmond	Cinema	Hoyts	14/10/50	2	T	2	Whirlpool
Brunswick	Padua	Hoyts	14/10/50	2	W	2	All The King’s Men
South Yarra	Regent	Hoyts	14/10/50	2	W	2	All The King’s Men
Windsor	New	Hoyts	14/10/50	2	W	2	All The King’s Men
Ascot Vale	Ascot	Suburban	21/10/50	3	S	2	All The King’s Men
Newmarket	Newmarket	Suburban	21/10/50	3	S	2	Whirlpool
Northcote	Northcote	Suburban	21/10/50	3	S	2	All The King’s Men
Ascot Vale	Waratah	Hoyts	21/10/50	3	S	2	All The King’s Men
Brighton	Centre	Hoyts	21/10/50	3	S	2	All The King’s Men
Elsternwick	Renown	Hoyts	21/10/50	3	S	2	All The King’s Men
Essendon	Circle	Hoyts	21/10/50	3	S	2	All The King’s Men
Thornbury	Regent	Hoyts	21/10/50	3	S	2	All The King’s Men
Richmond	Globe	Suburban	21/10/50	3	T	2	All The King’s Men
Essendon	Plaza	Hoyts	21/10/50	3	T	2	All The King’s Men
Coburg	Grand	Hoyts	21/10/50	3	W	2	All The King’s Men
Balwyn	Time	Hoyts	28/10/50	4	S	2	All The King’s Men
Camberwell	Broadway	Hoyts	28/10/50	4	S	2	All The King’s Men
Carnegie	Carnegie	Hoyts	28/10/50	4	S	2	All The King’s Men
Gardiner	Regent	Hoyts	28/10/50	4	S	2	All The King’s Men
Glenferrie	Palace	Hoyts	28/10/50	4	S	2	All The King’s Men
Kew	Rialto	Hoyts	28/10/50	4	S	2	All The King’s Men
Preston	Circle	Hoyts	28/10/50	4	S	2	Whirlpool
Bentleigh	Bentleigh	Hoyts	28/10/50	4	T	2	Whirlpool
Brunswick	Alhambra	Hoyts	28/10/50	4	T	2	All The King’s Men
Hampton	Southern	Hoyts	28/10/50	4	T	2	Whirlpool
Footscray	Trocadero	Hoyts	28/10/50	4	W	2	All The King’s Men
Fairfield	Fairfield	Suburban	4/11/50	5	S	2	Whirlpool
Hartwell	Regal	Suburban	4/11/50	5	S	2	All The King’s Men
North Fitzroy	Palace	Suburban	4/11/50	5	S	2	All The King’s Men
Brunswick	Lygon	Hoyts	4/11/50	5	S	2	All The King’s Men
Canterbury	Maling	Hoyts	4/11/50	5	S	2	All The King’s Men
Ivanhoe	Ivanhoe	Hoyts	4/11/50	5	S	2	All The King’s Men
Malvern	Victory	Hoyts	4/11/50	5	S	2	All The King’s Men
North Melbourne	Loco	Independent	11/11/50	6	S	2	Will Tomorrow Ever Come?
Yarraville	St. George	Suburban	11/11/50	6	S	2	All The King’s Men
Williamstown	Shore	Hoyts	11/11/50	6	S	2	All The King’s Men
Oakleigh	Paramount	Independent	18/11/50	7	S	2	All The King’s Men
Box Hill	Rialto	Suburban	25/11/50	8	T	2	Dakota Lil
Elwood	Broadway	Independent	2/12/50	9	S	2	Jolson Sings Again
West Preston	Rivoli	Independent	2/12/50	9	T	2	Roseanna McCoy
Reservoir	Plaza	Independent	16/12/50	11	S	2	Francis
Chelsea	Plaza	Independent	20/1/51	16	W	2	The Big Lift
Glenhuntly	Glenhuntly	Hoyts	17/2/51	20	S	2	My Foolish Heart
Blackburn	Blackburn	Independent	2/6/51	35	S	2	The Heiress