US Release date: 1 August 1949
First Melbourne Saturday Suburban: 30 September 1950
Genre: Drama
Country: USA
Running time: 92 minutes
Director: Henry Levin
Cast: Glenn Ford, Evelyn Keyes & John Ireland
Australian Distributor: Columbia
Melbourne Premiere Venue: Union’s Majestic Theatre for two weeks from 18 August 1950 with Rusty’s Birthday as support.
Suburban Release Type: Union 4-W-1
Rankings
| Rank | ||
| EF Points | 239 | 97 |
| EF PPE | 7.03 | 44 |
| Metres Travelled | 349,347 | 264 |
| Average MT | 10,275 | 161 |
| Engagements | 34 | 262 |
| Slots | 51 | 185 |
| Weeks | 17 | 84 |
| Weeks as % of engagements | 50.00% | 87 |
| Saturdays | 15 | 160 |
| Sats as % of engagements | 44.12% | 140 |
| Tuesdays | 2 | 317 |
| Tues as % of engagements | 5.88% | 333 |
| First billed | 31 | 131 |
| Second billed | 3 | 234 |
| Feature only | 0 | 34* |
Independent ratios
| Engagements weeks 1-10 | 28 |
| Ratio | 82.35% |
| Difference to chain ratio | -4.32% |
| Eng weeks 11-26 | 5 |
| Ratio | 14.71% |
| Difference to chain ratio | 7.09% |
| Eng weeks 27-52 | 1 |
| Ratio | 2.94% |
| Difference to chain ratio | -2.77% |
| Hoyts eng | 1 |
| Ratio | 2.94% |
| Difference to chain ratio | 2.10% |
| Independent eng | 27 |
| Ratio | 79.41% |
| Difference to chain ratio | 2.30% |
| Suburban eng | 6 |
| Ratio | 17.65% |
| Difference to chain ratio | -4.40% |
Notes: This darkish Columbia drama had a most unusual suburban release pattern – initially used as support for Francis in its opening Hoyts Victory stanza, (along with four Union houses where it took the top of the bill) it then transferred over to Union to complete its run. Never on more than five screens on any given week (for a lowly 34 bookings in total) and split between full weeks and Saturdays it only just cracked the top 100. Glen Ford was not quite the huge star he would become in a couple of years time.
Mr. Soft Touch engagements
| SUBURB | VENUE | CHAIN | DATE | W | D | B | CO-FEATURE |
| North Carlton | Adelphi | Independent | 30/9/50 | 1 | S | 1 | The Fuller Brush Man |
| Richmond | National | Independent | 30/9/50 | 1 | W | 1 | The Fuller Brush Man |
| St. Kilda | Astor | Independent | 30/9/50 | 1 | W | 1 | The Awful Truth |
| St. Kilda | Victory | Hoyts | 30/9/50 | 1 | W | 2 | Francis |
| Elsternwick | Esquire | Independent | 7/10/50 | 2 | S | 1 | Secret of St Ives |
| Brunswick | Empire | Independent | 7/10/50 | 2 | W | 1 | The Awful Truth |
| Caulfield | Camden | Independent | 7/10/50 | 2 | W | 1 | They All Kissed the Bride |
| Essendon | Regal | Independent | 14/10/50 | 3 | S | 1 | Tars and Spars |
| Balwyn | Balwyn | Suburban | 14/10/50 | 3 | S | 1 | Her Husband’s Affairs |
| Brunswick East | Liberty | Independent | 14/10/50 | 3 | W | 1 | The Bandit of Sherwood Forest |
| East Malvern | Waverley | Independent | 14/10/50 | 3 | W | 1 | Anna Lucasta |
| East Preston | Gowerville | Independent | 14/10/50 | 3 | W | 1 | Girls’ School |
| West Preston | Rivoli | Independent | 21/10/50 | 4 | S | 1 | Girls’ School |
| Sandringham | Roxy | Independent | 21/10/50 | 4 | S | 1 | The Awful Truth |
| Middle Brighton | Dendy | Independent | 21/10/50 | 4 | W | 1 | The Fuller Brush Man |
| Newport | Plaza | Independent | 28/10/50 | 5 | S | 1 | The Black Arrow |
| Williamstown | Empress | Independent | 28/10/50 | 5 | S | 1 | The Black Arrow |
| Coburg | Plaza | Independent | 28/10/50 | 5 | W | 1 | The Awful Truth |
| North Melbourne | Central | Independent | 4/11/50 | 6 | S | 1 | The Cowboy and the Indians |
| Oakleigh | Plaza | Independent | 4/11/50 | 6 | S | 1 | Make Believe Ballroom |
| Moonee Ponds | Moonee | Independent | 4/11/50 | 6 | W | 1 | Adam Had Four Sons |
| Port Melbourne | Port | Independent | 4/11/50 | 6 | W | 1 | The Fuller Brush Man |
| Westgarth | Westgarth | Independent | 4/11/50 | 6 | W | 1 | The Corpse Came COD |
| Box Hill | Rialto | Suburban | 11/11/50 | 7 | S | 1 | The Travellling Saleswoman |
| Glenferrie | Glen | Independent | 11/11/50 | 7 | W | 1 | My Sister Eileen |
| Hawthorn | Vogue | Independent | 11/11/50 | 7 | W | 1 | My Sister Eileen |
| Footscray | Grand | Independent | 18/11/50 | 8 | W | 1 | Millie Gets Her Man |
| Yarraville | Sun | Independent | 25/11/50 | 9 | S | 1 | Kazan |
| Reservoir | Plaza | Independent | 16/12/50 | 12 | T | 2 | Train of Events |
| West Coburg | Progress | Independent | 30/12/50 | 14 | T | 2 | Panhandle |
| Preston | Planet | Suburban | 13/1/51 | 16 | S | 1 | Racing Luck |
| Preston | St. James | Suburban | 20/1/51 | 17 | S | 1 | Racing Luck |
| Ormond | Plaza | Suburban | 27/1/51 | 18 | W | 1 | Relentless |
| South Melbourne | Empire | Suburban | 7/4/51 | 28 | S | 1 | The Devil’s Henchmen |
The 1950 Project 