FALSE PARADISE

US Release date: 10 September 1948

First Melbourne Saturday Suburban:  16 December 1950

Genre:  Western

Country: USA

Running time: 59 minutes 

Director: George Archainbaud

Cast: William Boyd, Andy Clyde, Rand Brooks

Australian Distributor: United Artists

Melbourne Premiere Venue: Hoyts’ Lyceum Theatre for two weeks from 20 October 1950 supporting The Story of G.I. Joe.

Suburban Release Type: Suburban Box Hill Regent EX-2

Rankings

		Rank
EF Points	6	349
EF PPE	1.20	354
Metres Travelled	49,815	346
Average MT	9,963	229
Engagements	5	344
Slots	5	346
Weeks	0	338*
Weeks as % of engagements	0.00%	338*
Saturdays	1	336
Sats as % of engagements	20.00%	281
Tuesdays	4	281
Tues as % of engagements	80.00%	9
First billed	0	263
Second billed	5	221
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	4
Ratio	80.00%
Difference to chain ratio	-6.67%
Eng weeks 11-26	0
Ratio	0.00%
Difference to chain ratio	-7.62%
Eng weeks 27-52	1
Ratio	20.00%
Difference to chain ratio	14.29%
Hoyts eng	2
Ratio	40.00%
Difference to chain ratio	39.16%
Independent eng	2
Ratio	40.00%
Difference to chain ratio	-37.11%
Suburban eng	1
Ratio	20.00%
Difference to chain ratio	-2.05%

Notes: Hopalong Cassidy oater that would have settled in nicely within the Saturday matinee and country circuits. Five engagements all in support and four on Tuesdays. As a consequence, utterly horrible metrics all round.

False Paradise engagement

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Box Hill	Regent	Suburban	16/12/1950	1	T	2	Elizabeth of Ladymead
Prahran	Empress	Hoyts	30/12/1950	3	T	2	Superman
North Melbourne	Loco	Independent	27/01/1951	7	T	2	Wabash Avenue
Reservoir	Plaza	Independent	10/02/1951	9	S	2	Look for the Silver Lining
Brunswick	Alhambra	Hoyts	8/12/1951	52	T	2	The Wooden Horse