LOVE THAT BRUTE

US Release date: 26 May 1950

First Melbourne Saturday Suburban:  9 December 1950

Genre: Comedy 

Country: USA

Running time: 86 minutes 

Director: Alexander Hall

Cast: Paul Douglas, Jean Peters, Cesar Romero 

Australian Distributor: 20th Century Fox

Melbourne Premiere Venue: Hoyts’ Lyceum theatre for one week from 1 December 1950 supporting The Falcon’s Adventure.

Suburban Release Type: Hoyts Victory EX-2

Rankings

		Rank
EF Points	89	225
EF PPE	1.78	300
Metres Travelled	479,545	158
Average MT	9,591	307
Engagements	50	86
Slots	56	136
Weeks	6	155
Weeks as % of engagements	12.00%	185
Saturdays	27	69
Sats as % of engagements	54.00%	80
Tuesdays	17	125
Tues as % of engagements	34.00%	172
First billed	0	263*
Second billed	50	11
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	49
Ratio	98.00%
Difference to chain ratio	5.64%
Eng weeks 11-26	1
Ratio	2.00%
Difference to chain ratio	-3.39%
Eng weeks 27-52	0
Ratio	0.00%
Difference to chain ratio	-2.24%
Hoyts eng	34
Ratio	68.00%
Difference to chain ratio	2.22%
Independent eng	4
Ratio	8.00%
Difference to chain ratio	-3.50%
Suburban eng	12
Ratio	24.00%
Difference to chain ratio	1.28%

Notes: Robust comedy initially ran as support for Look for the Silver Lining but also managed a few gigs with Canadian Pacific. Low in most metrics bust especially poor in average PPE and average metres travelled (ranked in the 300s for both).

Love That Brute engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
St. Kilda	Victory	Hoyts	9/12/1950	1	W	2	Look for the Silver Lining
Collingwood	Austral	Suburban	16/12/1950	2	S	2	Look for the Silver Lining
Malvern	New	Hoyts	16/12/1950	2	S	2	Look for the Silver Lining
Prahran	Empress	Hoyts	16/12/1950	2	S	2	Canadian Pacific
Albert Park	Park	Hoyts	16/12/1950	2	T	2	Canadian Pacific
Fitzroy	Regent	Hoyts	16/12/1950	2	T	2	Canadian Pacific
North Fitzroy	Merri	Hoyts	16/12/1950	2	T	2	Canadian Pacific
Port Melbourne	Eclipse	Hoyts	16/12/1950	2	T	2	Canadian Pacific
Richmond	Cinema	Hoyts	16/12/1950	2	T	2	Canadian Pacific
Caulfield	Crystal Palace	Suburban	16/12/1950	2	W	2	Look for the Silver Lining
Ascot Vale	Ascot	Suburban	23/12/1950	3	S	2	Look for the Silver Lining
Newmarket	Newmarket	Suburban	23/12/1950	3	S	2	Look for the Silver Lining
Northcote	Northcote	Suburban	23/12/1950	3	S	2	Canadian Pacific
Richmond	Globe	Suburban	23/12/1950	3	S	2	Look for the Silver Lining
Coburg	Town Hall	Hoyts	23/12/1950	3	S	2	Canadian Pacific
Essendon	Circle	Hoyts	23/12/1950	3	S	2	Look for the Silver Lining
Ascot Vale	Waratah	Hoyts	23/12/1950	3	T	2	Look for the Silver Lining
Brighton	Centre	Hoyts	23/12/1950	3	T	2	Look for the Silver Lining
Brunswick	Alhambra	Hoyts	23/12/1950	3	T	2	Canadian Pacific
Essendon	Plaza	Hoyts	23/12/1950	3	T	2	Look for the Silver Lining
Glenhuntly	Glenhuntly	Hoyts	23/12/1950	3	T	2	Look for the Silver Lining
Thornbury	Regent	Hoyts	23/12/1950	3	T	2	Look for the Silver Lining
Balwyn	Time	Hoyts	30/12/1950	4	S	2	Look for the Silver Lining
Bentleigh	Bentleigh	Hoyts	30/12/1950	4	S	2	Look for the Silver Lining
Carnegie	Carnegie	Hoyts	30/12/1950	4	S	2	Look for the Silver Lining
Gardiner	Regent	Hoyts	30/12/1950	4	S	2	Look for the Silver Lining
Glenferrie	Palace	Hoyts	30/12/1950	4	S	2	Look for the Silver Lining
Hampton	Southern	Hoyts	30/12/1950	4	S	2	Look for the Silver Lining
Kew	Rialto	Hoyts	30/12/1950	4	S	2	Look for the Silver Lining
Preston	Circle	Hoyts	30/12/1950	4	S	2	Look for the Silver Lining
Camberwell	Broadway	Hoyts	30/12/1950	4	W	2	Look for the Silver Lining
Footscray	Trocadero	Hoyts	30/12/1950	4	W	2	Look for the Silver Lining
Fairfield	Fairfield	Suburban	6/01/1951	5	S	2	Look for the Silver Lining
North Fitzroy	Palace	Suburban	6/01/1951	5	S	2	Look for the Silver Lining
Brunswick	Lygon	Hoyts	6/01/1951	5	S	2	Look for the Silver Lining
Canterbury	Maling	Hoyts	6/01/1950	5	S	2	Look for the Silver Lining
Ivanhoe	Ivanhoe	Hoyts	6/01/1951	5	S	2	Look for the Silver Lining
Malvern	Victory	Hoyts	6/01/1951	5	S	2	Look for the Silver Lining
Footscray	Barkly	Hoyts	6/01/1951	5	T	2	Look for the Silver Lining
Hartwell	Regal	Suburban	6/01/1951	5	W	2	Look for the Silver Lining
North Melbourne	Loco	Independent	13/01/1951	6	S	2	The Story of GI Joe
Yarraville	St. George	Suburban	13/01/1951	6	S	2	Look for the Silver Lining
Williamstown	Shore	Hoyts	13/01/1951	6	S	2	Look for the Silver Lining
Eltham	Plaza	Suburban	20/01/1951	7	S	2	Look for the Silver Lining
Clifton Hill	Clifton	Suburban	20/01/1951	7	W	2	Look for the Silver Lining
Elwood	Broadway	Independent	27/01/1951	8	T	2	Portrait From Life
North Richmond	Victoria	Independent	3/02/1951	9	T	2	Portrait From Life
Reservoir	Plaza	Independent	17/02/1951	10	T	1	The Good Humor Man
Elsternwick	Renown	Hoyts	10/02/1951	10	T	1	A Ticket to Tomahawk
South Yarra	Regent	Hoyts	5/05/1951	22	T	2	Harvey