INTO THE STRAIGHT

Australian Release date: 21 July 1950

First Melbourne Saturday Suburban: 7 October 1950 

Genre: Drama

Country: Australia 

Running time: 82  minutes

Director: T.O. McCreadie

Cast: Shirley Hall, Margo Lee & Nonnie Peifer

Australian Distributor: McCreadie

Melbourne Premiere Venue: Union’s Liberty Theatre for one weeks from 21 July 1950 supported by The Lady Gambles.

Suburban Release Type: Hoyts 9-W-2

Rankings

		Rank
EF Points	74	263
EF PPE	1.64	314
Metres Travelled	446,017	192
Average MT	9,911	247
Engagements	45	177
Slots	46	236
Weeks	1	284
Weeks as % of engagements	2.22%	318
Saturdays	27	69
Sats as % of engagements	60.00%	53
Tuesdays	17	125
Tues as % of engagements	37.78%	157
First billed	0	263
Second billed	45	47
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	43
Ratio	95.56%
Difference to chain ratio	3.20%
Eng weeks 11-26	1
Ratio	2.22%
Difference to chain ratio	-3.17%
Eng weeks 27-52	1
Ratio	2.22%
Difference to chain ratio	-0.02%
Hoyts eng	35
Ratio	77.78%
Difference to chain ratio	12.00%
Independent eng	3
Ratio	6.67%
Difference to chain ratio	-4.83%
Suburban eng	7
Ratio	15.56%
Difference to chain ratio	-7.16%

Notes: One would have thought an Australian drama about the Melbourne Cup would have been worth a single top-billing, but no chance. Instead it was shunted to the bottom of the equine bill behind Francis. As a result its metrics were lousy with a particularly pitiful 1.64 PPE (314th overall). A sad failure for its local producers, the idea should have been scratched well before it went into production.

Into the Straight engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Brunswick	Padua	Hoyts	7/10/50	1	S	2	Francis
Fitzroy	Regent	Hoyts	7/10/50	1	S	2	Francis
Port Melbourne	Eclipse	Hoyts	7/10/50	1	S	2	Francis
Richmond	Cinema	Hoyts	7/10/50	1	S	2	Francis
Windsor	New	Hoyts	7/10/50	1	S	2	Francis
Caulfield	Crystal Palace	Suburban	7/10/50	1	T	2	Francis
Albert Park	Park	Hoyts	7/10/50	1	T	2	Francis
Malvern	New	Hoyts	7/10/50	1	T	2	Francis
North Fitzroy	Merri	Hoyts	7/10/50	1	T	2	Francis
Ascot Vale	Waratah	Hoyts	14/10/50	2	S	2	Francis
Brighton	Centre	Hoyts	14/10/50	2	S	2	Francis
Coburg	Grand	Hoyts	14/10/50	2	S	2	Francis
Elsternwick	Renown	Hoyts	14/10/50	2	S	2	Francis
Essendon	Plaza	Hoyts	14/10/50	2	S	2	Francis
Glenhuntly	Glenhuntly	Hoyts	14/10/50	2	S	2	Francis
Thornbury	Regent	Hoyts	14/10/50	2	S	2	Francis
Ascot Vale	Ascot	Suburban	14/10/50	2	T	2	Francis
Richmond	Globe	Suburban	14/10/50	2	T	2	Francis
Essendon	Circle	Hoyts	14/10/50	2	T	2	Francis
Bentleigh	Bentleigh	Hoyts	21/10/50	3	S	2	Francis
Carnegie	Carnegie	Hoyts	21/10/50	3	S	2	Francis
Footscray	Barkly	Hoyts	21/10/50	3	S	2	Dancing in the Dark
Glenferrie	Palace	Hoyts	21/10/50	3	S	2	Francis
Hampton	Southern	Hoyts	21/10/50	3	S	2	Francis
Kew	Rialto	Hoyts	21/10/50	3	S	2	Francis
Preston	Circle	Hoyts	21/10/50	3	S	2	Francis
Balwyn	Time	Hoyts	21/10/50	3	T	2	Francis
Brunswick	Alhambra	Hoyts	21/10/50	3	T	2	Francis
Camberwell	Broadway	Hoyts	21/10/50	3	T	2	Francis
Gardiner	Regent	Hoyts	21/10/50	3	T	2	Francis
South Yarra	Regent	Hoyts	7/10/50	3	T	2	Francis
North Fitzroy	Palace	Suburban	28/10/50	4	S	2	Francis
Brunswick	Lygon	Hoyts	28/10/50	4	S	2	Francis
Canterbury	Maling	Hoyts	28/10/50	4	S	2	Francis
Ivanhoe	Ivanhoe	Hoyts	28/10/50	4	S	2	Francis
Malvern	Victory	Hoyts	28/10/50	4	S	2	Francis
North Melbourne	Loco	Independent	4/11/50	5	S	2	Francis
Williamstown	Shore	Hoyts	4/11/50	5	S	2	Francis
Yarraville	St. George	Suburban	4/11/50	5	T	2	Francis
Oakleigh	Paramount	Independent	11/11/50	6	T	2	Fighting Man of the Plains
Prahran	Empress	Hoyts	11/11/50	6	T	2	Francis
St. Kilda	Memorial	Hoyts	11/11/50	6	W	2	Davy Crockett Indian Scout
Box Hill	Rialto	Suburban	18/11/50	7	S	2	Francis
West Coburg	Progress	Independent	6/1/51	14	T	2	Tarzan’s Magic Fountain
Northcote	Northcote	Suburban	19/5/50	33	T	2	Harvey