MY BROTHER’S KEEPER

Posted bythe1950projectPosted inBritish, Crime, GBDFD, LyceumTags:, , ,

UK Release date: 9 August 1948

First Melbourne Saturday Suburban: 17 June 1950

Genre: Crime

Country: UK

Running time: 86 minutes

Director:  Alfred Roome

Cast: Jack Warner, Jane Hylton & George Cole.

Production Company: Gainsborough Pictures.

Australian Distributor: GBDFD.

Melbourne Premiere Venue: Hoyts Lyceum, for one week from 19 December 1949 supporting Siren of Atlantis.  

Suburban Release Type: Hoyts 11-W-2

Rankings

Rank
EF Points84234
EF PPE1.79299
Metres Travelled488,246148
Average MT10,388146
Engagements47144
Slots49206
Weeks2238
Weeks as % of engagements4.26%276
Saturdays2769
Sats as % of engagements57.45%67
Tuesdays18115
Tues as % of engagements38.30%154
First billed1237
Second billed4639
Feature only034*
*Last

Hoyts ratios

Engagements weeks 1-1046
Ratio97.87%
Difference to chain ratio5.51%
Eng weeks 11-261
Ratio2.13%
Difference to chain ratio-3.26%
Eng weeks 27-520
Ratio0.00%
Difference to chain ratio-2.24%
Hoyts eng32
Ratio68.09%
Difference to chain ratio2.31%
Independent eng3
Ratio6.38%
Difference to chain ratio-5.12%
Suburban eng12
Ratio25.53%
Difference to chain ratio2.81%

Notes: Thrown away as a support at the Lyceum, My Brother’s Keeper took some time to make it to suburban release (four months after its city partner, Siren of Atlantis did the same).  Otherwise, as a 40-time support to June Bride, My Brother’s Keeper enjoyed a strong (57%) number of Saturday nights providing strong exposure for film which, on city release could have expected far less. Still, it remained well below the year’s average on most KPI measures.

My Brother’s Keeper engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
CaulfieldCrystal PalaceSuburban17/6/501S2June Bride
Albert ParkParkHoyts17/6/501S2June Bride
MalvernNewHoyts17/6/501S2June Bride
North FitzroyMerriHoyts17/6/501S2June Bride
PrahranEmpressHoyts17/6/501S2Miraculous Journey
CollingwoodAustralSuburban17/6/501T2June Bride
FitzroyRegentHoyts17/6/501T2June Bride
Port MelbourneEclipseHoyts17/6/501T2June Bride
RichmondCinemaHoyts17/6/501T2June Bride
St.KildaMemorialHoyts17/6/501W1Miraculous Journey
South YarraRegentHoyts17/6/501W2June Bride
Ascot ValeAscotSuburban24/6/502S2June Bride
NorthcoteNorthcoteSuburban24/6/502S2June Bride
Brighton CentreHoyts24/6/502S2June Bride
BrunswickAlhambraHoyts24/6/502S2Miraculous Journey
CoburgTown HallHoyts24/6/502S2Miraculous Journey
ElsternwickRenownHoyts24/6/502S2June Bride
EssendonCircleHoyts24/6/502S2June Bride
ThornburyRegentHoyts24/6/502S2June Bride
NewmarketNewmarketSuburban24/6/502T2June Bride
RichmondGlobeSuburban24/6/502T2June Bride
Ascot ValeWaratahHoyts24/6/502T2June Bride
EssendonPlazaHoyts24/6/502T2June Bride
GlenhuntlyGlenhuntlyHoyts24/6/502T2June Bride
BalwynTimeHoyts1/7/503S2June Bride
BentleighBentleighHoyts1/7/503S2June Bride
GardinerRegentHoyts1/7/503S2June Bride
HamptonSouthernHoyts1/7/503S2June Bride
KewRialtoHoyts1/7/503S2June Bride
CarnegieCarnegieHoyts1/7/503T2June Bride
GlenferriePalaceHoyts1/7/503T2June Bride
PrestonCircleHoyts1/7/503T2June Bride
HartwellRegalSuburban8/7/504S2June Bride
CanterburyMalingHoyts8/7/504S2June Bride
FootscrayBarklyHoyts8/7/504S2June Bride
IvanhoeIvanhoeHoyts8/7/504S2June Bride
MalvernVictoryHoyts8/7/504S2June Bride
FairfieldFairfieldSuburban8/7/504T2June Bride
North FitzroyPalaceSuburban8/7/504T2June Bride
BrunswickLygonHoyts8/7/504T2June Bride
North MelbourneLocoIndependent15/7/505T2Miraculous Journey
YarravilleSt. GeorgeSuburban15/7/505T2June Bride
WilliamstownShoreHoyts15/7/505T2June Bride
OakleighParamountIndependent22/7/506S2The Great Dan Patch
ElthamPlazaSuburban22/7/506S2June Bride
Box HillRegentSuburban29/7/507S2June Bride
BlackburnBlackburnIndependent9/12/5026S2Adam and Evelyne

Leave a comment