ONCE UPON A DREAM

UK Release date: 1 February 1949

First Melbourne Saturday Suburban: 3 June 1950

Genre: Comedy

Country: UK 

Running time: 87 minutes

Director: Ralph Thomas

Cast: Googie Withers, Griffith Jones & Guy Middleton 

Australian Distributor: GBDFD 

Melbourne Premiere Venue: Hoyts’ Athenaeum for four weeks from 3 March 1950 with The Weaker Sex as support.

Suburban Release Type: Hoyts Victory EX-2

Rankings

		Rank
EF Points	111	185
EF PPE	2.36	228
Metres Travelled	473,715	162
Average MT	10,079	198
Engagements	47	144
Slots	70	63
Weeks	23	63
Weeks as % of engagements	48.94%	96
Saturdays	8	248
Sats as % of engagements	17.02%	306
Tuesdays	16	132
Tues as % of engagements	34.04%	171
First billed	3	209
Second billed	44	52
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	35
Ratio	74.47%
Difference to chain ratio	-17.89%
Eng weeks 11-26	4
Ratio	8.51%
Difference to chain ratio	3.12%
Eng weeks 27-52	8
Ratio	17.02%
Difference to chain ratio	14.78%
Hoyts eng	32
Ratio	68.09%
Difference to chain ratio	2.31%
Independent eng	5
Ratio	10.64%
Difference to chain ratio	-0.86%
Suburban eng	10
Ratio	21.28%
Difference to chain ratio	-1.44%

Notes: British comedy that fared well (4 weeks) at the Athenaeum as a top liner but was then reduced to support roles upon its suburban release. However, as so many of those were second fiddle to The Third Man it nabbed the slipstream of that film’s full weeks and Saturdays. Later in its release it was re-booked to support Ticket to Tomahawk.

Once Upon a Dream engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
St.Kilda	Victory	Hoyts	3/6/50	1	W	2	The Third Man
Caulfield	Crystal Palace	Suburban	10/6/50	2	W	2	The Third Man
Brunswick	Padua	Hoyts	10/6/50	2	W	2	The Third Man
Ivanhoe	Ivanhoe	Hoyts	10/6/50	2	W	2	The Third Man
Malvern	New	Hoyts	10/6/50	2	W	2	The Third Man
South Yarra	Regent	Hoyts	10/6/50	2	W	2	The Third Man
Windsor	New	Hoyts	10/6/50	2	W	2	The Third Man
Ascot Vale	Ascot	Suburban	17/6/50	3	T	2	The Third Man
Newmarket	Newmarket	Suburban	17/6/50	3	T	2	Father was a Fullback
Northcote	Northcote	Suburban	17/6/50	3	W	2	The Third Man
Ascot Vale	Waratah	Hoyts	17/6/50	3	W	2	The Third Man
Brighton	Centre	Hoyts	17/6/50	3	W	2	The Third Man
Coburg	Grand	Hoyts	17/6/50	3	W	2	The Third Man
Elsternwick	Renown	Hoyts	17/6/50	3	W	2	The Third Man
Thornbury	Regent	Hoyts	17/6/50	3	W	2	The Third Man
Camberwell	Rivoli	Suburban	24/6/50	4	W	1	To Live in Peace
Balwyn	Time	Hoyts	24/6/50	4	W	2	The Third Man
Bentleigh	Bentleigh	Hoyts	24/6/50	4	W	2	The Third Man
Gardiner	Regent	Hoyts	24/6/50	4	W	2	The Third Man
Glenferrie	Palace	Hoyts	24/6/50	4	W	2	The Third Man
Hampton	Southern	Hoyts	24/6/50	4	W	2	The Third Man
Kew	Rialto	Hoyts	24/6/50	4	W	2	The Third Man
Fairfield	Fairfield	Suburban	1/7/50	5	T	2	Father was a Fullback
Brunswick	Alhambra	Hoyts	1/7/50	5	T	2	The Third Man
Prahran	Empress	Hoyts	1/7/50	5	T	2	The Third Man
Hartwell	Regal	Suburban	1/7/50	5	W	2	The Third Man
Canterbury	Maling	Hoyts	1/7/50	5	W	2	The Third Man
North Melbourne	Loco	Independent	8/7/50	6	S	2	The Third Man
Yarraville	St. George	Suburban	8/7/50	6	S	2	The Third Man
Williamstown	Shore	Hoyts	8/7/50	6	W	2	The Third Man
North Richmond	Victoria	Independent	15/7/50	7	S	2	Lost Boundaries
Glenhuntly	Glenhuntly	Hoyts	15/7/50	7	T	2	Unknown Island
Oakleigh	Plaza	Independent	22/7/50	8	T	1	Trouble in the Air
Box Hill	Regent	Suburban	22/7/50	8	T	1	The Calendar
Elwood	Broadway	Independent	29/7/50	9	S	2	The Third Man
Preston West	Rivoli	Independent	12/8/50	11	T	2	Whiplash
Malvern	Victory	Hoyts	26/8/50	13	S	2	Pinky
Footscray	Barkly	Hoyts	21/10/50	21	T	2	The Notherner
Preston	Circle	Hoyts	11/11/50	21	T	2	The Drum
North Fitzroy	Merri	Hoyts	3/2/51	36	S	2	Ticket to Tomahawk
Fitzroy	Regent	Hoyts	3/2/51	36	T	2	Ticket to Tomahawk
Richmond	Cinema	Hoyts	3/2/51	36	T	2	Ticket to Tomahawk
Essendon	Plaza	Hoyts	10/2/51	37	S	2	Ticket to Tomahawk
Essendon	Circle	Hoyts	10/2/51	37	T	2	Ticket to Tomahawk
Carnegie	Carnegie	Hoyts	17/2/51	38	S	2	Ticket to Tomahawk
North Fitzroy	Palace	Suburban	24/2/51	39	T	2	Ticket to Tomahawk
Brunswick	Lygon	Hoyts	24/2/51	39	T	2	Ticket to Tomahawk