UK Release date: 10 November 1948
First Melbourne Saturday Suburban: 27 May 1950
Genre: Comedy
Country: UK
Running time: 93 minutes
Director: Jeffrey Dell
Cast: Anne Crawford, Jimmy Hanley & Raymond Huntley
Australian Distributor: GBDFD
Melbourne Premiere Venue: Hoyts’ Athenaeum theatre for one week from 31 March 1950 supporting Floodtide
Suburban Release Type: Hoyts Alhambra EX-2
Rankings
| Rank | ||
| EF Points | 14 | 340 |
| EF PPE | 1.56 | 323 |
| Metres Travelled | 114,882 | 328 |
| Average MT | 12,765 | 5 |
| Engagements | 9 | 331 |
| Slots | 9 | 335 |
| Weeks | 0 | 337* |
| Weeks as % of engagements | 0.00% | 337* |
| Saturdays | 5 | 302 |
| Sats as % of engagements | 55.56% | 73 |
| Tuesdays | 4 | 281 |
| Tues as % of engagements | 44.44% | 129 |
| First billed | 0 | 262* |
| Second billed | 9 | 195 |
| Feature only | 0 | 34* |
Suburban ratios
| Engagements weeks 1-10 | 3 |
| Ratio | 33.33% |
| Difference to chain ratio | -31.98% |
| Eng weeks 11-26 | 3 |
| Ratio | 33.33% |
| Difference to chain ratio | 12.92% |
| Eng weeks 27-52 | 3 |
| Ratio | 33.33% |
| Difference to chain ratio | 19.04% |
| Hoyts eng | 1 |
| Ratio | 11.11% |
| Difference to chain ratio | -11.34% |
| Independent eng | 3 |
| Ratio | 33.33% |
| Difference to chain ratio | -1.36% |
| Suburban eng | 5 |
| Ratio | 55.56% |
| Difference to chain ratio | 12.70% |
Notes: British comedy limped out of the Athenaeum after a solitary supporting week and was disowned by Hoyts after a single engagement. Suburban and Independent venues added a further 8 bookings. Obviously near the bottom of every metric other than average metres travelled per engagement, for which it was ranked 5th.
It’s Hard to Be Good engagements
| SUBURB | VENUE | CHAIN | DATE | W | D | B | CO-FEATURE |
| Brunswick | Alhambra | Hoyts | 27/5/50 | 1 | T | 2 | Ma and Pa Kettle |
| Preston West | Rivoli | Independent | 8/7/50 | 7 | S | 2 | Ma and Pa Kettle |
| Box Hill | Rialto | Suburban | 8/7/50 | 7 | T | 2 | Madness of the Heart |
| Newmarket | Newmarket | Suburban | 4/11/50 | 24 | S | 2 | Cheaper by the Dozen |
| Hartwell | Regal | Suburban | 4/11/50 | 24 | T | 2 | Whirlpool |
| Fairfield | Fairfield | Suburban | 18/11/50 | 26 | S | 2 | Cheaper by the Dozen |
| Northcote | Northcote | Suburban | 23/12/50 | 31 | T | 2 | Look for the Silver Lining |
| Oakleigh | Paramount | Independent | 6/1/51 | 33 | S | 2 | Ma and Pa Kettle Go to Town |
| Blackburn | Blackburn | Independent | 3/2/51 | 37 | S | 2 | The Third Man |
The 1950 Project 