MADNESS OF THE HEART

UK Release date: 23 August 1949

First Melbourne Saturday Suburban: 27 May 1950

Genre: Drama

Country: UK 

Running time: 75 minutes.

Director: Charles Bennett

Cast: Margaret Lockwood, Maxwell Reed & Kathleen Byron

Australian Distributor: GBDFD

Melbourne Premiere Venue: Hoyts’ Athenaeum theatre for two weeks from 7 April 1950 supported by Vote For Huggett.

Suburban Release Type: Hoyts 5-W-2

Rankings

Rank
EF Points53295
EF PPE1.89268
Metres Travelled350,018263
Average MT12,5018
Engagements28281
Slots29300
Weeks1284
Weeks as % of engagements3.57%298
Saturdays5303
Sats as % of engagements17.86%299
Tuesdays2285
Tues as % of engagements78.57%12
First billed5182
Second billed23139
Feature only034*
*Last

Hoyts ratios

Engagements weeks 1-1023
Ratio82.14%
Difference to chain ratio-10.22%
Eng weeks 11-263
Ratio10.71%
Difference to chain ratio5.32%
Eng weeks 27-522
Ratio7.14%
Difference to chain ratio4.89%
Hoyts eng18
Ratio64.29%
Difference to chain ratio-1.49%
Independent eng4
Ratio14.29%
Difference to chain ratio2.79%
Suburban eng6
Ratio21.43%
Difference to chain ratio-1.29%

Notes: One of several duds that helped finish off Margaret Lockwood’s big screen stardom, this film couldn’t even last longer than a fortnight at the Athenaeum. After that Hoyts gave it a perfunctory suburban release in which it steered clear of the working class districts and was hidden away on Tuesdays supporting Cover Up. Ranked 8th for average metres travelled and 12th for Tuesdays as a % of its total engagements.

Madness of the Heart engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
CaulfieldCrystal PalaceSuburban27/5/501T2Cover Up
Albert ParkParkHoyts27/5/501T2Cover Up
MalvernNewHoyts27/5/501T2Cover Up
North FitzroyMerriHoyts27/5/501T2Cover Up
St.KildaPalaisSuburban27/5/501W1Illegal Entry
EssendonPlazaHoyts3/6/502S2Cover Up
NorthcoteNorthcoteSuburban3/6/502T2Cover Up
Brighton CentreHoyts3/6/502T2Cover Up
EssendonCircleHoyts3/6/502T2Cover Up
South YarraRegentHoyts3/6/502T2Father was a Fullback
BalwynTimeHoyts10/6/503T2Cover Up
BentleighBentleighHoyts10/6/503T2Cover Up
GardinerRegentHoyts10/6/503T2Cover Up
HamptonSouthernHoyts10/6/503T2Cover Up
KewRialtoHoyts10/6/503T2Cover Up
HartwellRegalSuburban17/6/504T1Cover Up
CanterburyMalingHoyts17/6/504T2Cover Up
IvanhoeIvanhoeHoyts17/6/504T2Cover Up
MalvernVictoryHoyts17/6/504T2Cover Up
YarravilleSt. GeorgeSuburban24/6/505T2Cover Up
WilliamstownShoreHoyts24/6/505T2Cover Up
CoburgTown HallHoyts8/7/508S2The Drum
Box HillRialtoSuburban8/7/508T1It’s Hard to be Good
Preston WestRivoliIndependent5/8/5012S1Miraculous Journey
CarnegieCarnegieHoyts2/9/5015T2Red Light
OakleighParamountIndependent21/10/5022T1Stop Press Girl
BlackburnBlackburnIndependent16/12/5030S1Vote For Huggett
ElwoodBroadwayIndependent14/4/5047S2Louisa

Leave a comment