US Release date: 24 December 1948
First Melbourne Saturday Suburban: 27 May 1950
Genre: Drama
Country: USA
Running time: 91 minutes.
Director: Lewis Seiler
Cast: Dane Clark, Alexis Smith & Zachary Scott
Australian Distributor: Warner Bros
Melbourne Premiere Venue: Hoyts’ Esquire theatre for three weeks from 21 April 1950 with The Green Promise as support.
Suburban Release Type: Hoyts EX-1
Rankings
Rank | ||
EF Points | 314 | 57 |
EF PPE | 5.41 | 83 |
Metres Travelled | 575,054 | 26 |
Average MT | 9,915 | 245 |
Engagements | 58 | 10 |
Slots | 62 | 92 |
Weeks | 4 | 188 |
Weeks as % of engagements | 6.90% | 240 |
Saturdays | 40 | 9 |
Sats as % of engagements | 68.97% | 25 |
Tuesdays | 14 | 148 |
Tues as % of engagements | 24.14% | 212 |
First billed | 57 | 8 |
Second billed | 1 | 259 |
Feature only | 0 | 34* |
Hoyts ratios
Engagements weeks 1-10 | 51 |
Ratio | 87.93% |
Difference to chain ratio | -4.43% |
Eng weeks 11-26 | 7 |
Ratio | 12.07% |
Difference to chain ratio | 6.68% |
Eng weeks 27-52 | 0 |
Ratio | 0.00% |
Difference to chain ratio | -2.24% |
Hoyts eng | 35 |
Ratio | 60.34% |
Difference to chain ratio | -5.44% |
Independent eng | 8 |
Ratio | 13.79% |
Difference to chain ratio | 2.29% |
Suburban eng | 15 |
Ratio | 25.86% |
Difference to chain ratio | 3.14% |
Notes: Warners noir that did far better than most on the Hoyts circuit, being granted 40 Saturday night slots (plus 4 weeks) a 57 ranking for EF points and top 10 for engagements, Saturdays and top billings. A most commendable effort.
Whiplash engagements
SUBURB | VENUE | CHAIN | DATE | W | D | B | CO-FEATURE |
St.Kilda | Victory | Hoyts | 27/5/50 | 1 | W | 1 | Father was a Fullback |
Collingwood | Austral | Suburban | 3/6/50 | 2 | S | 1 | Father was a Fullback |
Albert Park | Park | Hoyts | 3/6/50 | 2 | S | 1 | Green Promise |
Fitzroy | Regent | Hoyts | 3/6/50 | 2 | S | 1 | Green Promise |
Richmond | Cinema | Hoyts | 3/6/50 | 2 | S | 1 | Green Promise |
South Yarra | Regent | Hoyts | 3/6/50 | 2 | S | 1 | Green Promise |
Caulfield | Crystal Palace | Suburban | 3/6/50 | 2 | T | 1 | Green Promise |
Malvern | New | Hoyts | 3/6/50 | 2 | T | 1 | Green Promise |
North Fitzroy | Merri | Hoyts | 3/6/50 | 2 | T | 1 | Green Promise |
Port Melbourne | Eclipse | Hoyts | 3/6/50 | 2 | T | 1 | Green Promise |
Brunswick | Padua | Hoyts | 3/6/50 | 2 | W | 1 | Father was a Fullback |
Windsor | New | Hoyts | 3/6/50 | 2 | W | 1 | Father was a Fullback |
Newmarket | Newmarket | Suburban | 10/6/50 | 3 | S | 1 | Green Promise |
Northcote | Northcote | Suburban | 10/6/50 | 3 | S | 1 | Green Promise |
Richmond | Globe | Suburban | 10/6/50 | 3 | S | 1 | Green Promise |
Ascot Vale | Waratah | Hoyts | 10/6/50 | 3 | S | 1 | Green Promise |
Brighton | Centre | Hoyts | 10/6/50 | 3 | S | 1 | Green Promise |
Coburg | Grand | Hoyts | 10/6/50 | 3 | S | 1 | Green Promise |
Elsternwick | Renown | Hoyts | 10/6/50 | 3 | S | 1 | Green Promise |
Essendon | Circle | Hoyts | 10/6/50 | 3 | S | 1 | Green Promise |
Thornbury | Regent | Hoyts | 10/6/50 | 3 | S | 1 | Green Promise |
Ascot Vale | Ascot | Suburban | 10/6/50 | 3 | T | 1 | Green Promise |
Essendon | Plaza | Hoyts | 10/6/50 | 3 | T | 1 | Green Promise |
Glenhuntly | Glenhuntly | Hoyts | 10/6/50 | 3 | T | 1 | Green Promise |
Balwyn | Time | Hoyts | 17/6/50 | 4 | S | 1 | Green Promise |
Bentleigh | Bentleigh | Hoyts | 17/6/50 | 4 | S | 1 | Father was a Fullback |
Camberwell | Broadway | Hoyts | 17/6/50 | 4 | S | 1 | Green Promise |
Carnegie | Carnegie | Hoyts | 17/6/50 | 4 | S | 1 | Floodtide |
Footscray | Trocadero | Hoyts | 17/6/50 | 4 | S | 1 | Father was a Fullback |
Gardiner | Regent | Hoyts | 17/6/50 | 4 | S | 1 | Green Promise |
Hampton | Southern | Hoyts | 17/6/50 | 4 | S | 1 | Father was a Fullback |
Kew | Rialto | Hoyts | 17/6/50 | 4 | S | 1 | Green Promise |
Preston | Circle | Hoyts | 17/6/50 | 4 | S | 1 | Green Promise |
Brunswick | Alhambra | Hoyts | 17/6/50 | 4 | T | 1 | Father was a Fullback |
Glenferrie | Palace | Hoyts | 17/6/50 | 4 | T | 1 | Green Promise |
Fairfield | Fairfield | Suburban | 24/6/50 | 5 | S | 1 | Green Promise |
North Fitzroy | Palace | Suburban | 24/6/50 | 5 | S | 1 | Green Promise |
Brunswick | Lygon | Hoyts | 24/6/50 | 5 | S | 1 | Green Promise |
Canterbury | Maling | Hoyts | 24/6/50 | 5 | S | 1 | Green Promise |
Ivanhoe | Ivanhoe | Hoyts | 24/6/50 | 5 | S | 1 | Green Promise |
Malvern | Victory | Hoyts | 24/6/50 | 5 | S | 1 | Green Promise |
Hartwell | Regal | Suburban | 24/6/50 | 5 | T | 1 | Green Promise |
Footscray | Barkly | Hoyts | 24/6/50 | 5 | T | 1 | Green Promise |
Yarraville | St. George | Suburban | 1/7/50 | 6 | S | 1 | Green Promise |
Williamstown | Shore | Hoyts | 1/7/50 | 6 | S | 1 | Green Promise |
Oakleigh | Paramount | Independent | 8/7/50 | 7 | S | 1 | Green Promise |
Clifton Hill | Clifton | Suburban | 8/7/50 | 7 | S | 1 | Father was a Fullback |
Box Hill | Regent | Suburban | 15/7/50 | 8 | S | 1 | Green Promise |
Eltham | Plaza | Suburban | 15/7/50 | 8 | S | 1 | Meet the Ghosts |
Reservoir | Plaza | Independent | 22/7/50 | 9 | T | 1 | Green Promise |
Elwood | Broadway | Independent | 29/7/50 | 10 | T | 1 | Secret Gartden |
Murrumbeena | Argosy | Suburban | 5/8/50 | 11 | S | 2 | Ma and Pa Kettle |
Preston West | Rivoli | Independent | 12/8/50 | 12 | T | 1 | Once Upon a Dream |
Preston East | Gowerville | Independent | 26/8/50 | 14 | W | 1 | Gallant Legion |
South Melbourne | Empire | Suburban | 2/9/50 | 15 | S | 1 | Sage Bush Heroes |
Coburg West | Progress | Independent | 9/9/50 | 16 | S | 1 | The Awful Truth |
North Richmond | Victoria | Independent | 9/9/50 | 16 | S | 1 | The Big Steal |
North Melbourne | Central | Independent | 30/9/50 | 19 | S | 1 | John Loves Mary |