THE HEIRESS

US Release date: 6 October 1949

First Melbourne Saturday Suburban: 29 April 1950

Genre: USA

Country: Drama

Running time: 115 minutes

Director: William Wyler

Cast: Olivia de Havilland, Montgomery Clift & Ralph Richardson 

Australian Distributor: Paramount

Melbourne Premiere Venue: Union’s State theatre for three weeks from 10 February 1950 as a feature only presentation.

Suburban Release Type: Union 7-W-1

Rankings

Rank
EF Points4148
EF PPE9.632
Metres Travelled487,188149
Average MT11,33033
Engagements43204
Slots1096
Weeks402
Weeks as % of engagements93.02%3
Saturdays2324
Sats as % of engagements4.65%346
Tuesdays1337
Tues as % of engagements2.33%346
First billed30135
Second billed0293*
Feature only136
*Last

Independent ratios

Engagements weeks 1-1042
Ratio97.67%
Difference to chain ratio11.00%
Eng weeks 11-261
Ratio2.33%
Difference to chain ratio-5.29%
Eng weeks 27-520
Ratio0.00%
Difference to chain ratio-5.71%
Hoyts eng0
Ratio0.00%
Difference to chain ratio-0.84%
Independent eng36
Ratio83.72%
Difference to chain ratio6.61%
Suburban eng7
Ratio16.28%
Difference to chain ratio-5.77%

Notes: The critically acclaimed (and Oscar winning) adaptation of Henry James’ novel was an EF blockbuster – one of the few films to exceed 400 points (ranking 8th) and placing in the top ten of another five metrics. 40 full weeks and 12 feature only screenings took it into the stratosphere.

The Heiress engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
Albert ParkKinemaIndependent29/4/501WFFO
BurnleyBurnleyIndependent29/4/501W1West Point Widow
North CarltonAdelphiIndependent29/4/501W1West Point Widow
RichmondNationalIndependent29/4/501W1Emergency Squad
St.KildaAstorIndependent29/4/501WFFO
ToorakVillageIndependent29/4/501WFFO
St.KildaPalaisSuburban29/4/501W1The Huggetts Abroad
BrunswickEmpireIndependent6/5/502W1Doctor Broadway
CaulfieldCamdenIndependent6/5/502W1Big Town Scandal
ElsternwickEsquireIndependent6/5/502WFFO
MalvernEmbassyIndependent6/5/502WFFO
Moonee PondsMooneeIndependent6/5/502WFFO
West BrunswickWesternIndependent6/5/502W1Million Dollar Legs
WestgarthWestgarthIndependent6/5/502W1Emergency Squad
PrestonPlanetSuburban6/5/502W1King of Alcatraz
East BrunswickLibertyIndependent13/5/503W1Parole Fixer
East MalvernWaverleyIndependent13/5/503WFFO
EssendonRegalIndependent13/5/503W1Champagne for Two
GlenferrieGlenIndependent13/5/503W1Rusty Saves a Life
HawthornVogueIndependent13/5/503W1Rusty Saves a Life
BalwynBalwynSuburban13/5/503W1West Point Widow
CamberwellRivoliSuburban13/5/503WFFO
OrmondPlazaSuburban13/5/503W1Murder in Reverse
PrestonSt. JamesSuburban13/5/503W1Champagne for Two
ElwoodBroadwayIndependent20/5/504S1Incident
AshburtonCivicIndependent20/5/504W1Say it in French
Middle BrightonDendyIndependent20/5/504WFFO
North BrightonGardenvaleIndependent20/5/504W1Bulldog Drummond’s Escape
FootscrayGrandIndependent20/5/504W1Disbarred
SandringhamRoxyIndependent20/5/504W1Chinatown
CoburgPlazaIndependent27/5/505W1The Big Fight
HeidelbergOrientIndependent27/5/505W1Big Town Scandal
NewportPlazaIndependent27/5/505WFFO
Surrey HillsSurreyIndependent27/5/505W1Bill and Coo
WilliamstownEmpressIndependent27/5/505WFFO
YarravilleSunIndependent27/5/505W1Disbarred
North MelbourneCentralIndependent3/6/506W1Bulldog Drummond Escapes
OakleighPlazaIndependent3/6/506WFFO
Port MelbournePortIndependent3/6/506W1Dangerous Passage
ChelseaPlazaIndependent10/6/507WFFO
Box HillRegentSuburban10/6/507W1South of Samoa
North RichmondVictoriaIndependent24/6/509S1Fly Away Peter
ReservoirPlazaIndependent21/10/5026T1Savage Splendour

Leave a comment