THAT DANGEROUS AGE

UK Release date: 13 April 1949

First Melbourne Saturday Suburban: 6 May 1950

Genre: Drama

Country: UK

Running time: 98 minutes

Director: Gregory Ratoff

Cast: Myrna Loy, Roger Livesey, Peggy Cummins

Australian Distributor: London Films

Melbourne Premiere Venue: Hoyts’ Plaza theatre for two weeks from 7 April 1950 as a feature only presentation.

Suburban Release Type: Hoyts Victory EX-2

Rankings

Rank
EF Points155150
EF PPE3.16169
Metres Travelled477,953160
Average MT9,754282
Engagements49105
Slots55143
Weeks6155
Weeks as % of engagements12.24%182
Saturdays4309
Sats as % of engagements8.16%343
Tuesdays391
Tues as % of engagements79.59%11
First billed4098
Second billed9196
Feature only034*
*Last

Hoyts ratios

Engagements weeks 1-1047
Ratio95.92%
Difference to chain ratio3.56%
Eng weeks 11-262
Ratio4.08%
Difference to chain ratio-1.31%
Eng weeks 27-520
Ratio0.00%
Difference to chain ratio-2.24%
Hoyts eng32
Ratio65.31%
Difference to chain ratio-0.47%
Independent eng5
Ratio10.20%
Difference to chain ratio-1.30%
Suburban eng12
Ratio24.49%
Difference to chain ratio1.77%

Notes: British drama with an American star was always going to be aimed at the middlebrow and thus Tuesday nights beckoned. With 39 such bookings it was ranked number 1 for most Tuesdays and 11th for Tuesdays as a % of its total engagements. Shut out of Saturdays its ability to raise EF points was hobbled resulting in a middling 155 score and 150th ranking. Free For All was its usual support, although it occasionally partnered Ma and Pa Kettle, taking the lower part of the bill on those nights.

That Dangerous Age engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
St.KildaVictoryHoyts6/5/501W2Ma and Pa Kettle
CaulfieldCrystal PalaceSuburban13/5/502T1Things Happen at Night
CollingwoodAustralSuburban13/5/502T2Ma and Pa Kettle
Albert ParkParkHoyts13/5/502T1Free For All
FitzroyRegentHoyts13/5/502T1Free For All
MalvernNewHoyts13/5/502T1Things Happen at Night
North FitzroyMerriHoyts13/5/502T1Free For All
Port MelbourneEclipseHoyts13/5/502T1Free For All
RichmondCinemaHoyts13/5/502T1Free For All
South YarraRegentHoyts13/5/502T1Free For All
BrunswickPaduaHoyts13/5/502W2Ma and Pa Kettle
WindsorNewHoyts13/5/502W2Ma and Pa Kettle
RichmondGlobeSuburban20/5/503S1Free For All
CoburgTown HallHoyts20/5/503S1Free For All
EssendonPlazaHoyts20/5/503S1Free For All
Ascot ValeAscotSuburban20/5/503T1Free For All
NewmarketNewmarketSuburban20/5/503T2Ma and Pa Kettle
NorthcoteNorthcoteSuburban20/5/503T1Free For All
Ascot ValeWaratahHoyts20/5/503T1Free For All
Brighton CentreHoyts20/5/503T1Free For All
ElsternwickRenownHoyts20/5/503T1Free For All
EssendonCircleHoyts20/5/503T1Free For All
GlenhuntlyGlenhuntlyHoyts20/5/503T1Free For All
ThornburyRegentHoyts20/5/503T1Free For All
BalwynTimeHoyts27/5/504T1Free For All
BentleighBentleighHoyts27/5/504T1Free For All
CarnegieCarnegieHoyts27/5/504T1Free For All
GardinerRegentHoyts27/5/504T1Free For All
GlenferriePalaceHoyts27/5/504T1Free For All
HamptonSouthernHoyts27/5/504T1Free For All
KewRialtoHoyts27/5/504T1Free For All
PrestonCircleHoyts27/5/504T1Free For All
CamberwellRivoliSuburban27/5/504W1Free For All
FootscrayTrocaderoHoyts27/5/504W2Ma and Pa Kettle
FairfieldFairfieldSuburban3/6/505T2Ma and Pa Kettle
HartwellRegalSuburban3/6/505T1Free For All
North FitzroyPalaceSuburban3/6/505T1Free For All
BrunswickLygonHoyts3/6/505T1Free For All
CanterburyMalingHoyts3/6/505T1Free For All
IvanhoeIvanhoeHoyts3/6/505T1Free For All
MalvernVictoryHoyts3/6/505T1Free For All
North MelbourneLocoIndependent10/6/506T1Time Off
WilliamstownShoreHoyts10/6/506T1Free For All
OakleighParamountIndependent17/6/507T1Free For All
Clifton HillCliftonSuburban17/6/507W2Ma and Pa Kettle
ElwoodBroadwayIndependent1/7/509S2Any Number can Play
ReservoirPlazaIndependent8/7/5010T1Guns of Hate
Box HillRialtoSuburban15/7/5011T1Free For All
North RichmondVictoriaIndependent12/8/5015T1Illegal Entry

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