WHEN THE BOUGH BREAKS

UK Release date: 19 November 1947

First Melbourne Saturday Suburban: 18 March 1950

Genre: Drama

Country: UK

Running time: 78 minutes.

Director: Lawrence Huntington

Cast: Patricia Roc, Rosamund John & Bill Owen

Australian Distributor: GBDFD

Melbourne Premiere Venue: Independent Australia cinema for two weeks from 20 January 1950 with Daybreak as support.

Suburban Release Type: Hoyts Memorial EX-2

Rankings

Rank
EF Points6349
EF PPE2.00262
Metres Travelled18,541354
Average MT6,180356
Engagements3350
Slots4349
Weeks1284
Weeks as % of engagements33.33%130
Saturdays1336
Sats as % of engagements33.33%197
Tuesdays1337
Tues as % of engagements33.33%176
First billed0263*
Second billed3234
Feature only034*
*Last

Independent ratios

Engagements weeks 1-103
Ratio100.00%
Difference to chain ratio13.33%
Eng weeks 11-260
Ratio0.00%
Difference to chain ratio-7.62%
Eng weeks 27-520
Ratio0.00%
Difference to chain ratio-5.71%
Hoyts eng1
Ratio33.33%
Difference to chain ratio32.49%
Independent eng2
Ratio66.67%
Difference to chain ratio-10.44%
Suburban eng0
Ratio0.00%
Difference to chain ratio-22.05%

Notes: Hoyts opened this British adoption drama for a support week at the St. Kilda Memorial then promptly discarded it. Only three bookings in total – the final two on the Independent circuit. A mere 6 EF points and obviously low rankings across most metrics.

When the Bough Breaks engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
St.KildaMemorialHoyts18/3/501W2Inside Story
North MelbourneLocoIndependent29/4/507T2Mr Perrin and Mr Traill
Preston WestRivoliIndependent13/5/509S2Sand

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