THE CALENDAR

US Release date: 5 July 1948

First Melbourne Saturday Suburban: 18 March 1950

Genre: Drama

Country: UK

Running time: 79 minutes

Director: Arthur Crabtree

Cast: Greta Gynt, John McCallum & Raymond Lovell 

Australian Distributor: GBDFD

Melbourne Premiere Venue: Hoyts’ Plaza theatre for two weeks from 3 February 1950 as support to Britannia Mews.

Suburban Release Type: Suburban Palais EX-2

Rankings

		Rank
EF Points	58	290
EF PPE	1.32	347
Metres Travelled	466,078	173
Average MT	10,593	127
Engagements	44	195
Slots	45	241
Weeks	1	284
Weeks as % of engagements	2.27%	314
Saturdays	12	185
Sats as % of engagements	27.27%	233
Tuesdays	31	20
Tues as % of engagements	70.45%	33
First billed	0	263*
Second billed	44	52
Feature only	0	34*

Hoyts Ratios

Engagements weeks 1-10	41
Ratio	93.18%
Difference to chain ratio	0.82%
Eng weeks 11-26	3
Ratio	6.82%
Difference to chain ratio	1.43%
Eng weeks 27-52	0
Ratio	0.00%
Difference to chain ratio	-2.24%
Hoyts eng	32
Ratio	72.73%
Difference to chain ratio	6.95%
Independent eng	3
Ratio	6.82%
Difference to chain ratio	-4.68%
Suburban eng	9
Ratio	20.45%
Difference to chain ratio	-2.27%

Notes: Among the lowest EF PPE of any film released to the suburbs in 1950, this minor British drama collected only 58 points from 44 bookings. A solitary week and 70% of its plays on Tuesdays (and all plays as supports) led to such dire numbers. Woman in White usually topped its bills.

The Calendar engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
St.Kilda	Palais	Suburban	18/3/50	1	W	2	My Friend Irma
Prahran	Empress	Hoyts	25/3/50	2	S	2	Woman in White
Caulfield	Crystal Palace	Suburban	25/3/50	2	T	2	Woman in White
Albert Park	Park	Hoyts	25/3/50	2	T	2	Woman in White
Fitzroy	Regent	Hoyts	25/3/50	2	T	2	Woman in White
Malvern	New	Hoyts	25/3/50	2	T	2	Woman in White
Port Melbourne	Eclipse	Hoyts	25/3/50	2	T	2	Woman in White
Richmond	Cinema	Hoyts	25/3/50	2	T	2	Woman in White
South Yarra	Regent	Hoyts	25/3/50	2	T	2	Woman in White
Richmond	Globe	Suburban	1/4/50	3	S	2	Woman in White
Brunswick	Alhambra	Hoyts	1/4/50	3	S	2	Woman in White
Coburg	Town Hall	Hoyts	1/4/50	3	S	2	Woman in White
Ascot Vale	Ascot	Suburban	1/4/50	3	T	2	Woman in White
Northcote	Northcote	Suburban	1/4/50	3	T	2	Woman in White
Ascot Vale	Waratah	Hoyts	1/4/50	3	T	2	Woman in White
Brighton	Centre	Hoyts	1/4/50	3	T	2	Woman in White
Elsternwick	Renown	Hoyts	1/4/50	3	T	2	Woman in White
Essendon	Plaza	Hoyts	1/4/50	3	T	2	Woman in White
Essendon	Circle	Hoyts	1/4/50	3	T	2	Woman in White
Glenhuntly	Glenhuntly	Hoyts	1/4/50	3	T	2	Woman in White
Kew	Rialto	Hoyts	1/4/50	3	T	2	Woman in White
Thornbury	Regent	Hoyts	1/4/50	3	T	2	Woman in White
Footscray	Barkly	Hoyts	8/4/50	4	S	2	War of the Wildcats
Preston	Circle	Hoyts	8/4/50	4	S	2	Woman in White
Balwyn	Time	Hoyts	8/4/50	4	T	2	Woman in White
Bentleigh	Bentleigh	Hoyts	8/4/50	4	T	2	Woman in White
Camberwell	Broadway	Hoyts	8/4/50	4	T	2	Woman in White
Carnegie	Carnegie	Hoyts	8/4/50	4	T	2	Woman in White
Gardiner	Regent	Hoyts	8/4/50	4	T	2	Woman in White
Glenferrie	Palace	Hoyts	8/4/50	4	T	2	Woman in White
Hampton	Southern	Hoyts	8/4/50	4	T	2	Woman in White
Kew	Rialto	Hoyts	8/4/50	4	T	2	Woman in White
Canterbury	Maling	Hoyts	15/4/50	5	S	2	Woman in White
Malvern	Victory	Hoyts	15/4/50	5	S	2	Woman in White
North Fitzroy	Palace	Suburban	15/4/50	5	T	2	Woman in White
Brunswick	Lygon	Hoyts	15/4/50	5	T	2	Woman in White
Ivanhoe	Ivanhoe	Hoyts	15/4/50	5	T	2	Woman in White
Yarraville	St. George	Suburban	22/4/50	6	T	2	Woman in White
Williamstown	Shore	Hoyts	22/4/50	6	T	2	Woman in White
Eltham	Plaza	Suburban	29/4/50	7	S	2	Woman in White
North Richmond	Victoria	Independent	13/5/50	9	S	2	Wake of the Red Witch
Elwood	Broadway	Independent	27/5/50	11	S	2	The Passionate Friends
Oakleigh	Paramount	Independent	3/6/50	12	S	2	Tulsa
Box Hill	Regent	Suburban	22/7/50	19	T	2	Once Upon a Dream