UK Release date: 31 March 1949
First Melbourne Saturday Suburban: 25 February 1950
Genre: Drama
Country: USA
Running time: 90 minutes.
Director: Jean Negulesco
Cast: Dana Andrews, Maureen O’Hara, Sybil Thorndike
Australian Distributor: 20th Century Fox
Melbourne Premiere Venue: Hoyts’ Plaza Theatre for two weeks from 3 February 1950 with The Calendar as support.
Suburban Release Type: Hoyts 2-L-2
Rankings
Rank | ||
EF Points | 100 | 204 |
EF PPE | 2.13 | 249 |
Metres Travelled | 471,100 | 164 |
Average MT | 10,023 | 216 |
Engagements | 47 | 144 |
Slots | 48 | 214 |
Weeks | 1 | 284 |
Weeks as % of engagements | 2.13% | 327 |
Saturdays | 21 | 112 |
Sats as % of engagements | 44.68% | 137 |
Tuesdays | 25 | 56 |
Tues as % of engagements | 53.19% | 82 |
First billed | 11 | 171 |
Second billed | 36 | 96 |
Feature only | 0 | 34* |
Hoyts Ratios
Engagements weeks 1-10 | 46 |
Ratio | 97.87% |
Difference to chain ratio | 5.51% |
Eng weeks 11-26 | 1 |
Ratio | 2.13% |
Difference to chain ratio | -3.26% |
Eng weeks 27-52 | 0 |
Ratio | 0.00% |
Difference to chain ratio | -2.24% |
Hoyts eng | 33 |
Ratio | 70.21% |
Difference to chain ratio | 4.43% |
Independent eng | 6 |
Ratio | 12.77% |
Difference to chain ratio | 1.27% |
Suburban eng | 8 |
Ratio | 17.02% |
Difference to chain ratio | -5.70% |
NOTES: This Fox British period drama had a strong cast and production values but although well received by critics was given dismissive treatment by Hoyts. A Memorial & Empress opening did not bode well. Nor did the majority of second billings where it was mostly partnered with The Crooked Way. 100 EF points was an undeserving result for a fine film.
Britannia Mews engagements
SUBURB | VENUE | CHAIN | DATE | W | D | B | CO-FEATURE |
Prahran | Empress | Hoyts | 25/2/50 | 1 | S | 1 | Strange Bargain |
St.Kilda | Memorial | Hoyts | 25/2/50 | 1 | W | 2 | Crime Doctor’s Diary |
Albert Park | Park | Hoyts | 4/3/50 | 2 | S | 2 | The Crooked Way |
Footscray | Trocadero | Hoyts | 4/3/50 | 2 | S | 1 | Western Heritage |
North Fitzroy | Merri | Hoyts | 4/3/50 | 2 | S | 2 | The Crooked Way |
Caulfield | Crystal Palace | Suburban | 4/3/50 | 2 | T | 1 | The Crooked Way |
Fitzroy | Regent | Hoyts | 4/3/50 | 2 | T | 2 | The Crooked Way |
Malvern | New | Hoyts | 4/3/50 | 2 | T | 2 | The Crooked Way |
Port Melbourne | Eclipse | Hoyts | 4/3/50 | 2 | T | 2 | The Crooked Way |
Richmond | Cinema | Hoyts | 4/3/50 | 2 | T | 2 | The Crooked Way |
South Yarra | Regent | Hoyts | 4/3/50 | 2 | T | 1 | The Crooked Way |
Ascot Vale | Ascot | Suburban | 11/3/50 | 3 | S | 2 | The Crooked Way |
Richmond | Globe | Suburban | 11/3/50 | 3 | S | 2 | The Crooked Way |
Essendon | Plaza | Hoyts | 11/3/50 | 3 | S | 2 | The Crooked Way |
Glenhuntly | Glenhuntly | Hoyts | 11/3/50 | 3 | S | 2 | The Crooked Way |
Northcote | Northcote | Suburban | 11/3/50 | 3 | T | 2 | Sand |
Ascot Vale | Waratah | Hoyts | 11/3/50 | 3 | T | 2 | The Crooked Way |
Brighton | Centre | Hoyts | 11/3/50 | 3 | T | 1 | The Crooked Way |
Coburg | Grand | Hoyts | 11/3/50 | 3 | T | 2 | The Crooked Way |
Elsternwick | Renown | Hoyts | 11/3/50 | 3 | T | 2 | The Crooked Way |
Essendon | Circle | Hoyts | 11/3/50 | 3 | T | 2 | The Crooked Way |
Thornbury | Regent | Hoyts | 11/3/50 | 3 | T | 2 | The Crooked Way |
Balwyn | Time | Hoyts | 18/3/50 | 4 | S | 2 | The Crooked Way |
Camberwell | Broadway | Hoyts | 18/3/50 | 4 | S | 2 | The Crooked Way |
Carnegie | Carnegie | Hoyts | 18/3/50 | 4 | S | 2 | The Crooked Way |
Gardiner | Regent | Hoyts | 18/3/50 | 4 | S | 2 | The Crooked Way |
Hampton | Southern | Hoyts | 18/3/50 | 4 | S | 2 | The Crooked Way |
Kew | Rialto | Hoyts | 18/3/50 | 4 | S | 1 | The Crooked Way |
Bentleigh | Bentleigh | Hoyts | 18/3/50 | 4 | T | 2 | The Crooked Way |
Glenferrie | Palace | Hoyts | 18/3/50 | 4 | T | 2 | The Crooked Way |
Preston | Circle | Hoyts | 18/3/50 | 4 | T | 2 | The Crooked Way |
North Fitzroy | Palace | Suburban | 25/3/50 | 5 | S | 2 | The Crooked Way |
Brunswick | Alhambra | Hoyts | 25/3/50 | 5 | S | 2 | Angel and the Badman |
Brunswick | Lygon | Hoyts | 25/3/50 | 5 | S | 2 | The Crooked Way |
Ivanhoe | Ivanhoe | Hoyts | 25/3/50 | 5 | S | 2 | The Crooked Way |
Hartwell | Regal | Suburban | 25/3/50 | 5 | T | 2 | Sand |
Canterbury | Maling | Hoyts | 25/3/50 | 5 | T | 2 | The Crooked Way |
Malvern | Victory | Hoyts | 25/3/50 | 5 | T | 2 | The Crooked Way |
Williamstown | Shore | Hoyts | 1/4/50 | 6 | S | 2 | The Crooked Way |
North Melbourne | Loco | Independent | 1/4/50 | 6 | T | 2 | The Small Voice |
Yarraville | St. George | Suburban | 1/4/50 | 6 | T | 2 | The Crooked Way |
Oakleigh | Paramount | Independent | 8/4/50 | 7 | T | 1 | Easy Money |
Box Hill | Regent | Suburban | 8/4/50 | 7 | T | 1 | Winter Wonderland |
Preston West | Rivoli | Independent | 15/4/50 | 8 | S | 2 | Tarzan’s Magic Fountain |
Elwood | Broadway | Independent | 15/4/50 | 8 | T | 1 | Strange Bargain |
North Richmond | Victoria | Independent | 22/4/50 | 9 | T | 1 | Sofia |
Coburg West | Progress | Independent | 19/8/50 | 26 | S | 1 | Boston Blackie’s Chinese Venture |