THE GAY LADY

UK Release date: 9 August 1949 (as Trottie True)

First Melbourne Saturday Suburban: 4 November 1950

Genre: Comedy

Country: UK.

Running time: 96 minutes.

Director: Brian Desmond Hurst

Cast:  Jean Kent, James Donald & Hugh Sinclair 

Production Company: Two Cities

Australian Distributor: GBDFD

Melbourne Premiere Venue:  Five weeks at Hoyts Athenaeum Theatre from 15 September 1950 with The History of Mr Polly as support.

Suburban Release Type: Hoyts Victory EX-1

Rankings

Rank
EF Points209115
EF PPE4.45123
Metres Travelled463,506 176
Average MT9,862 258
Engagements47144
Slots56136
Weeks9124
Weeks as % of engagements19.15%149
Saturdays14166
Sats as % of engagements29.79%217
Tuesdays2462
Tues as % of engagements51.06%92
First billed4194
Second billed6212
Feature only034*
*Last

Hoyts ratios

Engagements weeks 1-1047
Ratio100.00%
Difference to chain ratio7.64%
Eng weeks 11-260
Ratio0.00%
Difference to chain ratio-5.39%
Eng weeks 27-520
Ratio0.00%
Difference to chain ratio-2.24%
Hoyts eng35
Ratio74.47%
Difference to chain ratio8.69%
Independent eng4
Ratio8.51%
Difference to chain ratio-2.99%
Suburban eng8
Ratio17.02%
Difference to chain ratio-5.70%

NOTES: Costume comedy-musical-romance performed well-enough at the Athenaeum (five weeks) and pleased audiences well enough when it reached the suburbs. Oddly, for a release that managed a high nine full-week screenings, it also found over half of its other suburban engagements restricted to Tuesdays. All done by its tenth week, Forbidden was its most regular support with Two Texas Knights taking up the occasional place on the bill (and generally topping it.   

The Gay Lady engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
St. KildaVictoryHoyts4/11/501W1Two Texas Knights
CaulfieldCrystal PalaceSuburban11/11/502S1Forbidden
MalvernNewHoyts11/11/502S1Forbidden
North Fitzroy MerriHoyts11/11/502S1Forbidden
Albert ParkParkHoyts11/11/502T1Forbidden
FitzroyRegentHoyts11/11/502T1Forbidden
Port MelbourneEclipseHoyts11/11/502T1Forbidden
RichmondCinemaHoyts11/11/502T1Forbidden
BrunswickPaduaHoyts11/11/502W2Two Texas Knights
South YarraRegentHoyts11/11/502W1Two Texas Knights
WindsorNewHoyts11/11/502W2Two Texas Knights
Ascot ValeAscotSuburban18/11/503S1Forbidden
NorthcoteNorthcoteSuburban18/11/503S1Forbidden
BrightonCentreHoyts18/11/503S1Forbidden
EssendonCircleHoyts18/11/503S1Forbidden
RichmondGlobeSuburban18/11/503T1Forbidden
Ascot ValeWaratahHoyts18/11/503T1Forbidden
EssendonPlazaHoyts18/11/503T1Forbidden
GlenhuntlyGlenhuntlyHoyts18/11/503T1Forbidden
ThornburyRegentHoyts18/11/503T1Forbidden
CoburgGrandHoyts18/11/503W2Two Texas Knights
ElsternwickRenownHoyts18/11/503W1Two Texas Knights
BalwynTimeHoyts25/11/504S1Forbidden
HamptonSouthernHoyts25/11/504S1Forbidden
KewRialtoHoyts25/11/504S1Forbidden
BentleighBentleighHoyts25/11/504T1Forbidden
BrunswickAlhambraHoyts25/11/504T2Two Texas Knights
CarnegieCarnegieHoyts25/11/504T1Forbidden
GlenferriePalaceHoyts25/11/504T1Forbidden
PrestonCircleHoyts25/11/504T1Forbidden
CamberwellBroadwayHoyts25/11/504W1Two Texas Knights
FootscrayTrocaderoHoyts25/11/504W2Two Texas Knights
GardinerRegentHoyts25/11/504W1Two Texas Knights
HartwellRegalSuburban2/12/505S1Forbidden
CanterburyMalingHoyts2/12/505S1Forbidden
MalvernVictoryHoyts2/12/505S1Forbidden
North Fitzroy PalaceSuburban2/12/505T1Forbidden
BrunswickLygonHoyts2/12/505T1Forbidden
FootscrayBarklyHoyts2/12/505T2City Across the River
IvanhoeIvanhoeHoyts2/12/505T1Forbidden
North MelbourneLocoIndependent9/12/506T1The History of Mr Polly
YarravilleSt. GeorgeSuburban9/12/506T1Forbidden
WilliamstownShoreHoyts9/12/506T1Forbidden
OakleighParamountIndependent16/12/507S1The Decision of Christopher Blake
Box HillRialtoSuburban23/12/508T1Forbidden
ElwoodBroadwayIndependent6/1/5110T1Smart Girls Don’t Talk
North RichmondVictoriaIndependent6/1/5110T1The Woman on Pier 13

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