PLEASE BELIEVE ME

US Release date: 12 May 1950

First Melbourne Saturday Suburban: 2 December 1950

Genre: Comedy

Country: USA

Running time: 87 minutes 

Director: Norman Taurog

Cast: Deborah Kerr, Robert Walker & Mark Stevens 

Australian Distributor: MGM

Melbourne Premiere Venue: MGM’s St. James theatre for one week from 15 September 1950 supporting Crisis.

Suburban Release Type: Union 8-W-2

Rankings

		Rank
EF Points	124	171
EF PPE	2.48	215
Metres Travelled	566,000	31
Average MT	11,320	34
Engagements	50	86
Slots	81	35
Weeks	31	37
Weeks as % of engagements	62.00%	59
Saturdays	10	219
Sats as % of engagements	20.00%	281
Tuesdays	9	182
Tues as % of engagements	18.00%	242
First billed	1	237
Second billed	49	21
Feature only	0	34*

Independent ratios

Engagements weeks 1-10	47
Ratio	94.00%
Difference to chain ratio	7.33%
Eng weeks 11-26	1
Ratio	2.00%
Difference to chain ratio	-5.62%
Eng weeks 27-52	2
Ratio	4.00%
Difference to chain ratio	-1.71%
Hoyts eng	0
Ratio	0.00%
Difference to chain ratio	-0.84%
Independent eng	37
Ratio	74.00%
Difference to chain ratio	-3.11%
Suburban eng	13
Ratio	26.00%
Difference to chain ratio	3.95%

Notes: This romantic comedy nearly derailed Deborah Kerr’s Hollywood career before it began and stunk up MGM’s ledger for the year. Dumped as a support for Crisis, it followed that film into the suburbs, repeating the role. Managed some respectable metrics due to cashing it on its top-lining partner.

Please Believe Me engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Collingwood	Austral	Suburban	2/12/1950	1	T	2	Crisis
Albert Park	Kinema	Independent	2/12/1950	1	W	2	Crisis
Burnley	Burnley	Independent	2/12/1950	1	W	2	Crisis
North Carlton	Adelphi	Independent	2/12/1950	1	W	2	Crisis
Richmond	National	Independent	2/12/1950	1	W	2	Crisis
St. Kilda	Astor	Independent	2/12/1950	1	W	2	Crisis
Toorak	Village	Independent	2/12/1950	1	W	2	Crisis
St. Kilda	Palais	Suburban	2/12/1950	1	W	2	Crisis
Newmarket	Newmarket	Suburban	9/12/1950	2	T	2	Crisis
Brunswick	Empire	Independent	9/12/1950	2	W	2	Crisis
Caulfield	Camden	Independent	9/12/1950	2	W	2	Crisis
Elsternwick	Esquire	Independent	9/12/1950	2	W	2	Crisis
Moonee Ponds	Moonee	Independent	9/12/1950	2	W	2	Crisis
West Brunswick	Western	Independent	9/12/1950	2	W	2	Crisis
Westgarth	Westgarth	Independent	9/12/1950	2	W	2	Crisis
Malvern	Embassy	Suburban	9/12/1950	2	W	2	Crisis
Preston	Planet	Suburban	9/12/1950	2	W	2	Crisis
Balwyn	Balwyn	Suburban	16/12/1950	3	S	2	Crisis
Camberwell	Rivoli	Suburban	16/12/1950	3	S	2	Crisis
Brunswick East	Liberty	Independent	16/12/1950	3	W	2	Crisis
East Malvern	Waverley	Independent	16/12/1950	3	W	2	Crisis
Essendon	Regal	Independent	16/12/1950	3	W	2	Crisis
Glenferrie	Glen	Independent	16/12/1950	3	W	2	Crisis
Hawthorn	Vogue	Independent	16/12/1950	3	W	2	Crisis
Ormond	Plaza	Suburban	16/12/1950	3	W	2	Crisis
Preston	St. James	Suburban	16/12/1950	3	W	2	Crisis
North Brighton	Gardenvale	Independent	23/12/1950	4	S	2	Crisis
Elwood	Broadway	Independent	23/12/1950	4	S	2	Crisis
Fairfield	Fairfield	Suburban	23/12/1950	4	T	2	Crisis
Ashburton	Civic	Independent	23/12/1950	4	W	2	Crisis
Middle Brighton	Dendy	Independent	23/12/1950	4	W	2	Crisis
Footscray	Grand	Independent	23/12/1950	4	W	2	Crisis
Sandringham	Roxy	Independent	23/12/1950	4	W	2	Crisis
Newport	Plaza	Independent	30/12/1950	5	S	2	Crisis
Williamstown	Empress	Independent	30/12/1950	5	S	2	Crisis
Box Hill	Rialto	Suburban	30/12/1950	5	S	2	Crisis
Coburg	Plaza	Independent	30/12/1950	5	W	2	Crisis
Heidelberg	Orient	Independent	30/12/1950	5	W	2	Crisis
Yarraville	Sun	Independent	30/12/1950	5	W	2	Crisis
Oakleigh	Plaza	Independent	6/01/1951	6	S	2	Crisis
North Melbourne	Central	Independent	6/01/1951	6	T	1	Crisis
Port Melbourne	Port	Independent	6/01/1951	6	W	2	Crisis
Surrey Hills	Surrey	Independent	13/01/1951	7	S	2	Crisis
Murrumbeena	Argosy	Suburban	20/01/1951	8	S	2	Crisis
North Richmond	Victoria	Independent	20/01/1951	8	T	2	Crisis
West Preston	Rivoli	Independent	20/01/1951	8	T	2	Crisis
Chelsea	Plaza	Independent	27/01/1951	9	W	2	Crisis
Reservoir	Plaza	Independent	10/02/1951	11	T	2	Crisis
West Coburg	Progress	Independent	7/07/1951	32	T	2	The Big Hangover
Greensborough	Victory	Suburban	18/08/1951	38	T	2	Panic in the Streets