THE RED MENACE

US Release date: 1 August 1949

First Melbourne Saturday Suburban:  21 October 1950

Genre: Crime

Country: USA

Running time: 60 minutes

Director: R.G. Springsteen

Cast: Robert Rockwell, Hannelore Axman & Betty Lou Gerson 

Australian Distributor: BEF

Melbourne Premiere Venue: Hoyts’ Lyceum Theatre for two weeks from 15 September 1950 supporting Dakota Lil

Suburban Release Type: Hoyts 9-W-2

Rankings

		Rank
EF Points	54	297
EF PPE	1.38	343
Metres Travelled	431,628	213
Average MT	11,067	58
Engagements	39	237
Slots	43	256
Weeks	4	188
Weeks as % of engagements	10.26%	197
Saturdays	7	273
Sats as % of engagements	17.95%	298
Tuesdays	28	32
Tues as % of engagements	71.79%	28
First billed	0	263*
Second billed	39	79
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	37
Ratio	94.87%
Difference to chain ratio	2.51%
Eng weeks 11-26	2
Ratio	5.13%
Difference to chain ratio	-0.26%
Eng weeks 27-52	0
Ratio	0.00%
Difference to chain ratio	-2.24%
Hoyts eng	32
Ratio	82.05%
Difference to chain ratio	16.27%
Independent eng	3
Ratio	7.69%
Difference to chain ratio	-3.81%
Suburban eng	4
Ratio	10.26%
Difference to chain ratio	-12.46%

Notes: Anti-Commie agitprop from Republic that was confined to second feature status and usually on Tuesdays partnering Dakota Lil. Miserable metrics ensued.

The Red Menace engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Albert Park	Park	Hoyts	21/10/50	1	S	2	The Hasty Heart
Port Melbourne	Eclipse	Hoyts	21/10/50	1	S	2	The Hasty Heart
Prahran	Empress	Hoyts	21/10/50	1	S	2	Dakota Lil
Fitzroy	Regent	Hoyts	21/10/50	1	T	2	Dakota Lil
North Fitzroy	Merri	Hoyts	21/10/50	1	T	2	Dakota Lil
Richmond	Cinema	Hoyts	21/10/50	1	T	2	Dakota Lil
Caulfield	Crystal Palace	Suburban	21/10/50	1	W	2	The Hasty Heart
Malvern	New	Hoyts	21/10/50	1	W	2	The Hasty Heart
St. Kilda	Memorial	Hoyts	21/10/50	1	W	2	Dakota Lil
Brunswick	Alhambra	Hoyts	28/10/50	2	S	2	Dakota Lil
Coburg	Town Hall	Hoyts	28/10/50	2	S	2	Dakota Lil
Essendon	Plaza	Hoyts	28/10/50	2	S	2	Dakota Lil
Ascot Vale	Ascot	Suburban	28/10/50	2	T	2	Dakota Lil
Ascot Vale	Waratah	Hoyts	28/10/50	2	T	2	Dakota Lil
Brighton	Centre	Hoyts	28/10/50	2	T	2	Dakota Lil
Camberwell	Broadway	Hoyts	28/10/50	2	T	2	Whirlpool
Essendon	Circle	Hoyts	28/10/50	2	T	2	Dakota Lil
Gardiner	Regent	Hoyts	28/10/50	2	T	2	Whirlpool
Glenhuntly	Glenhuntly	Hoyts	28/10/50	2	T	2	Dakota Lil
Thornbury	Regent	Hoyts	28/10/50	2	T	2	Dakota Lil
Footscray	Barkly	Hoyts	4/11/50	3	S	2	Dakota Lil
Balwyn	Time	Hoyts	4/11/50	3	T	2	Dakota Lil
Bentleigh	Bentleigh	Hoyts	4/11/50	3	T	2	Dakota Lil
Carnegie	Carnegie	Hoyts	4/11/50	3	T	2	Dakota Lil
Glenferrie	Palace	Hoyts	4/11/50	3	T	2	Dakota Lil
Hampton	Southern	Hoyts	4/11/50	3	T	2	Dakota Lil
Kew	Rialto	Hoyts	4/11/50	3	T	2	Dakota Lil
Preston	Circle	Hoyts	4/11/50	3	T	2	Dakota Lil
North Fitzroy	Palace	Suburban	11/11/50	4	T	2	Dakota Lil
Brunswick	Lygon	Hoyts	11/11/50	4	T	2	Dakota Lil
Canterbury	Maling	Hoyts	11/11/50	4	T	2	Dakota Lil
Ivanhoe	Ivanhoe	Hoyts	11/11/50	4	T	2	Dakota Lil
North Melbourne	Loco	Independent	18/11/50	5	T	2	Winter Wonderland
Yarraville	St. George	Suburban	18/11/50	5	T	2	Dakota Lil
Williamstown	Shore	Hoyts	18/11/50	5	T	2	Dakota Lil
Chelsea	Plaza	Independent	16/12/50	9	W	2	Broken Arrow
Oakleigh	Paramount	Independent	23/12/50	10	T	2	Dakota Lil
Elsternwick	Renown	Hoyts	27/1/51	15	T	2	Colorado Territory
Malvern	Victory	Hoyts	24/2/50	19	T	2	Ticket to Tomahawk