MY FRIEND IRMA GOES WEST

US  Release date: 26 June 1950

First Melbourne Saturday Suburban: 14 October 1950 

Genre: Comedy

Country: US

Running time: 91 minutes

Director: Hal Walker

Cast: John Lund, Marie Wilson & Diana Lynn

Australian Distributor: Paramount

Melbourne Premiere Venue: Union’s State Theatre for two weeks from 25 August 1950 supported by The Dividing Line

Suburban Release Type: Union 7-W-1

Rankings

		Rank
EF Points	282	69
EF PPE	7.23	38
Metres Travelled	415,640	228
Average MT	10,657	119
Engagements	39	237
Slots	61	96
Weeks	22	67
Weeks as % of engagements	56.41%	73
Saturdays	17	143
Sats as % of engagements	43.59%	143
Tuesdays	0	347
Tues as % of engagements	0.00%	347
First billed	35	115
Second billed	4	225
Feature only	0	34*

Independent ratios

Engagements weeks 1-10	39
Ratio	100.00%
Difference to chain ratio	13.33%
Eng weeks 11-26	0
Ratio	0.00%
Difference to chain ratio	-7.62%
Eng weeks 27-52	0
Ratio	0.00%
Difference to chain ratio	-5.71%
Hoyts eng	0
Ratio	0.00%
Difference to chain ratio	-0.84%
Independent eng	31
Ratio	79.49%
Difference to chain ratio	2.38%
Suburban eng	8
Ratio	20.51%
Difference to chain ratio	-1.54%

Notes: This rushed sequel (My Friend Irma hit Melbourne suburbs in March) performed less successfully than its predecessor (282 EF points and a 69th ranking compared to 360 / 31st) however, for a lowish budget laffer Paramount would have been more than happy. Supported mostly by The Dividing Line and back on the shelf after week 8.

My Friend Irma Goes West engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Burnley	Burnley	Independent	14/10/50	1	S	1	The Dividing Line
North Carlton	Adelphi	Independent	14/10/50	1	S	1	The Dividing Line
Albert Park	Kinema	Independent	14/10/50	1	W	1	The Dividing Line
Richmond	National	Independent	14/10/50	1	W	1	The Dividing Line
St. Kilda	Astor	Independent	14/10/50	1	W	1	The Dividing Line
Toorak	Village	Independent	14/10/50	1	W	1	The Dividing Line
St. Kilda	Palais	Suburban	14/10/50	1	W	2	Whirlpool
Brunswick	Empire	Independent	21/10/50	2	S	2	The Dividing Line
Elsternwick	Esquire	Independent	21/10/50	2	S	2	The Dividing Line
West Brunswick	Western	Independent	21/10/50	2	S	1	The Dividing Line
Caulfield	Camden	Independent	21/10/50	2	W	1	The Dividing Line
Moonee Ponds	Moonee	Independent	21/10/50	2	W	1	The Dividing Line
Westgarth	Westgarth	Independent	21/10/50	2	W	1	The Dividing Line
Preston	Planet	Suburban	21/10/50	2	W	1	The Dividing Line
Essendon	Regal	Independent	28/10/50	3	S	2	The Dividing Line
Brunswick East	Liberty	Independent	28/10/50	3	W	1	The Dividing Line
East Malvern	Waverley	Independent	28/10/50	3	W	1	The Dividing Line
Glenferrie	Glen	Independent	28/10/50	3	W	1	The Dividing Line
Hawthorn	Vogue	Independent	28/10/50	3	W	1	The Dividing Line
Balwyn	Balwyn	Suburban	28/10/50	3	W	1	The Dividing Line
Camberwell	Rivoli	Suburban	28/10/50	3	W	1	Five Graves to Cairo
Ormond	Plaza	Suburban	28/10/50	3	W	1	The Dividing Line
Preston	St. James	Suburban	28/10/50	3	W	1	The Awful Truth
Ashburton	Civic	Independent	4/11/50	4	S	1	The Dividing Line
Middle Brighton	Dendy	Independent	4/11/50	4	S	1	The Dividing Line
North Brighton	Gardenvale	Independent	4/11/50	4	S	1	The Dividing Line
Sandringham	Roxy	Independent	4/11/50	4	S	1	The Dividing Line
Footscray	Grand	Independent	4/11/50	4	W	1	The Dividing Line
Newport	Plaza	Independent	11/11/50	5	S	1	The Dividing Line
Surrey Hills	Surrey	Independent	11/11/50	5	S	1	The Dividing Line
Williamstown	Empress	Independent	11/11/50	5	S	1	The Dividing Line
Coburg	Plaza	Independent	11/11/50	5	W	1	The Dividing Line
Heidelberg	Orient	Independent	11/11/50	5	W	1	The Dividing Line
Yarraville	Sun	Independent	11/11/50	5	W	1	The Dividing Line
North Melbourne	Central	Independent	18/11/50	6	S	1	The Dividing Line
Oakleigh	Plaza	Independent	18/11/50	6	S	1	The Dividing Line
Port Melbourne	Port	Independent	18/11/50	6	W	1	The Dividing Line
Box Hill	Regent	Suburban	25/11/50	7	S	1	The Dividing Line
Murrumbeena	Argosy	Suburban	2/12/50	8	S	1	The Dividing Line