THE GENERAL DIED AT DAWN (RR)

US Release date: 2 September 1936 (no information on re-issue)

First Melbourne Saturday Suburban: 19 August 1950 

Genre: Adventure

Country: USA

Running time: 98 minutes

Director: Lewis Milestone

Cast: Gary Cooper, Madeleine Carroll & Akim Tamiroff 

Australian Distributor: Paramount

Melbourne Premiere Venue: Union’s Liberty theatre for two weeks from 5 May 1950 supported by Some Like it Hot (originally screened in 1936).

Suburban Release Type: Union 2-L-1

Rankings

Rank
EF Points134161
EF PPE4.9697
Metres Travelled237,445299
Average MT8,794339
Engagements27285
Slots38278
Weeks10116
Weeks as % of engagements37.04%121
Saturdays6292
Sats as % of engagements22.22%266
Tuesdays11167
Tues as % of engagements40.74%139
First billed18160
Second billed8202
Feature only120

Independent ratios

Engagements weeks 1-1025
Ratio92.59%
Difference to chain ratio5.92%
Eng weeks 11-260
Ratio0.00%
Difference to chain ratio-7.62%
Eng weeks 27-522
Ratio7.41%
Difference to chain ratio1.70%
Hoyts eng0
Ratio0.00%
Difference to chain ratio-0.84%
Independent eng23
Ratio85.19%
Difference to chain ratio8.08%
Suburban eng4
Ratio14.81%
Difference to chain ratio-7.24%

Notes: re-issue of the 1936 Gary Cooper flick filled some gaps in the quiet August-September weeks for Union. Had full weeks at some of the later run theatres and then came back as Tuesday fare for venues that were usually first ports of call. Middling takings overall.

The General Died at Dawn engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
Albert ParkKinemaIndependent19/8/501W1Under Nevada Skies
ToorakVillageIndependent19/8/501W1Sons of Adventure
Moonee PondsMooneeIndependent26/8/502W1The Uninvited
WestgarthWestgarthIndependent26/8/502W1Some Like it Hot
Brunswick EastLibertyIndependent2/9/503W2Caught in the Draft
GlenferrieGlenIndependent2/9/503W1Thanks for the Memory
HawthornVogueIndependent2/9/503W1Thanks for the Memory
West BrunswickWesternIndependent2/9/503W2The Big Fight
FootscrayGrandIndependent9/9/504W1French Without Tears
CollingwoodAustralSuburban16/9/505S1Interference
BurnleyBurnleyIndependent16/9/505T1The Secret of St Ives
RichmondNationalIndependent16/9/505T1Love Thy Neighbor
YarravilleSunIndependent16/9/505W1French Without Tears
NewmarketNewmarketSuburban23/9/506S1Interference
BrunswickEmpireIndependent23/9/506T1Sweater Girl
ElsternwickEsquireIndependent23/9/506T2Give Me a Sailor
Box HillRegentSuburban30/9/507S1Some Like it Hot
EssendonRegalIndependent30/9/507T2Nothing but the Truth
North BrightonGardenvaleIndependent7/10/508S1Never Say Die
FairfieldFairfieldSuburban7/10/508S1Interference
AshburtonCivicIndependent7/10/508T2Let’s Face It
SandringhamRoxyIndependent7/10/508TFOFO
CoburgPlazaIndependent14/10/509T1Buy Me That Town
North CarltonAdelphiIndependent14/10/509T1Fly by Night
North MelbourneCentralIndependent21/10/5010S2Rainbow Island
NewportPlazaIndependent3/3/5129T2Mississippi
WilliamstownEmpressIndependent3/3/5129T2Mississippi

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