BLONDE ICE

US Release date: 24 July 1948

First Melbourne Saturday Suburban: 19 August 1950

Genre: Crime

Country: USA

Running time: 73 minutes.

Director: Jack Bernhard

Cast: Robert Paige, Leslie Brooks & Russ Vincent 

Australian Distributor: 20th Century Fox

Melbourne Premiere Venue: Hoyts’ Esquire theatre for two weeks from 12 May 1950 supporting Father Was a Fullback.

Suburban Release Type: Hoyts 9-W-2

Rankings

		Rank
EF Points	45	304
EF PPE	1.25	351
Metres Travelled	336,658	267
Average MT	9,352	330
Engagements	36	255
Slots	36	287
Weeks	0	338*
Weeks as % of engagements	0.00%	338*
Saturdays	9	231
Sats as % of engagements	25.00%	245
Tuesdays	27	39
Tues as % of engagements	75.00%	19
First billed	0	263*
Second billed	36	96
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	35
Ratio	97.22%
Difference to chain ratio	4.86%
Eng weeks 11-26	1
Ratio	2.78%
Difference to chain ratio	-2.61%
Eng weeks 27-52	0
Ratio	0.00%
Difference to chain ratio	-2.24%
Hoyts eng	20
Ratio	55.56%
Difference to chain ratio	-10.22%
Independent eng	5
Ratio	13.89%
Difference to chain ratio	2.39%
Suburban eng	11
Ratio	30.56%
Difference to chain ratio	7.84%

Notes: Film Classics cheapie picked up by Fox for the Australian market, this poverty-row noir ran support roles for Bride for Sale and Red Light on the Hoyts suburban circuit. 75% (ranked 19th) of its bookings fell on Tuesdays, making for a dire EF score and a PPE almost at rock bottom.

Blonde Ice engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Albert Park	Park	Hoyts	19/8/50	1	S	2	Bride For Sale
Fitzroy	Regent	Hoyts	19/8/50	1	S	2	Bride For Sale
Prahran	Empress	Hoyts	19/8/50	1	S	2	Red Light
Caulfield	Crystal Palace	Suburban	19/8/50	1	T	2	Red Light
Collingwood	Austral	Suburban	19/8/50	1	T	2	Bride For Sale
Malvern	New	Hoyts	19/8/50	1	T	2	Red Light
North Fitzroy	Merri	Hoyts	19/8/50	1	T	2	Bride For Sale
Port Melbourne	Eclipse	Hoyts	19/8/50	1	T	2	Bride For Sale
Richmond	Cinema	Hoyts	19/8/50	1	T	2	Bride For Sale
Ascot Vale	Ascot	Suburban	26/8/50	2	S	2	Bride For Sale
Richmond	Globe	Suburban	26/8/50	2	S	2	Bride For Sale
Essendon	Circle	Hoyts	26/8/50	2	S	2	Bride For Sale
Newmarket	Newmarket	Suburban	26/8/50	2	T	2	Bride For Sale
Northcote	Northcote	Suburban	26/8/50	2	T	2	The Lady Gambles
Ascot Vale	Waratah	Hoyts	26/8/50	2	T	2	Bride For Sale
Essendon	Plaza	Hoyts	26/8/50	2	T	2	Bride For Sale
Glenhuntly	Glenhuntly	Hoyts	26/8/50	2	T	2	Red Light
Thornbury	Regent	Hoyts	26/8/50	2	T	2	Bride For Sale
Gardiner	Regent	Hoyts	2/9/50	3	S	2	Red Light
Balwyn	Time	Hoyts	2/9/50	3	T	2	Red Light
Camberwell	Broadway	Hoyts	2/9/50	3	T	2	Red Light
Preston	Circle	Hoyts	2/9/50	3	T	2	Bride For Sale
Hartwell	Regal	Suburban	9/9/50	4	S	2	Bride For Sale
Fairfield	Fairfield	Suburban	9/9/50	4	T	2	Bride For Sale
North Fitzroy	Palace	Suburban	9/9/50	4	T	2	Bride For Sale
Brunswick	Lygon	Hoyts	9/9/50	4	T	2	Bride For Sale
Canterbury	Maling	Hoyts	9/9/50	4	T	2	Red Light
North Melbourne	Loco	Independent	16/9/50	5	T	2	Bride For Sale
Yarraville	St. George	Suburban	16/9/50	5	T	2	Red Light
Williamstown	Shore	Hoyts	16/9/50	5	T	2	Bride For Sale
Oakleigh	Plaza	Independent	23/9/50	6	T	2	Holiday Affair
Brunswick	Alhambra	Hoyts	23/9/50	6	T	2	Sons of Matthew
Box Hill	Rialto	Suburban	30/9/50	7	S	2	Bride For Sale
Elwood	Broadway	Independent	30/9/50	7	T	2	Bride For Sale
Reservoir	Plaza	Independent	14/10/50	9	T	2	Adam’s Rib
North Richmond	Victoria	Independent	28/10/50	11	T	2	The Red Danube