THE LADY GAMBLES

US Release date: 20 May 1949

First Melbourne Saturday Suburban: 12 August 1950

Genre: Drama

Country: USA

Running time: 99 minutes

Director: Michael Gordon

Cast: Barbara Stanwyck, Robert Preston & Stephen McNally

Australian Distributor: Universal

Melbourne Premiere Venue: Union’s Liberty theatre for one week from 21 July 1950 supporting Into the Straight.

Suburban Release Type: Hoyts Victory EX-2

Rankings

		Rank
EF Points	102	200
EF PPE	2.27	236
Metres Travelled	430,147	214
Average MT	9,559	311
Engagements	45	177
Slots	46	236
Weeks	1	284
Weeks as % of engagements	2.22%	318
Saturdays	35	25
Sats as % of engagements	77.78%	8
Tuesdays	9	182
Tues as % of engagements	20.00%	232
First billed	6	182
Second billed	39	79
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	44
Ratio	97.78%
Difference to chain ratio	5.42%
Eng weeks 11-26	1
Ratio	2.22%
Difference to chain ratio	-3.17%
Eng weeks 27-52	0
Ratio	0.00%
Difference to chain ratio	-2.24%
Hoyts eng	33
Ratio	73.33%
Difference to chain ratio	7.55%
Independent eng	2
Ratio	4.44%
Difference to chain ratio	-7.06%
Suburban eng	10
Ratio	22.22%
Difference to chain ratio	-0.50%

Notes: Universal drama of gambling addiction was tossed into a support role at the Liberty and served a similar role in the suburbs, mostly for Red Light and Bride for Sale. Fortunately, the majority of these were on Saturdays, which kept the EF numbers above 100. In fact, with 77.78% of its total engagements on the better night of the week it ranked 8th in that metric.

The Lady Gambles engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
St. Kilda	Victory	Hoyts	12/8/50	1	W	2	Bride For Sale
Caulfield	Crystal Palace	Suburban	19/8/50	2	S	2	Bride For Sale
Collingwood	Austral	Suburban	19/8/50	2	S	1	Red Light
Malvern	New	Hoyts	19/8/50	2	S	2	Bride For Sale
North Fitzroy	Merri	Hoyts	19/8/50	2	S	2	Red Light
Port Melbourne	Eclipse	Hoyts	19/8/50	2	S	2	Red Light
Richmond	Cinema	Hoyts	19/8/50	2	S	2	Red Light
South Yarra	Regent	Hoyts	19/8/50	2	S	2	Bride For Sale
Windsor	New	Hoyts	19/8/50	2	S	2	Bride For Sale
Albert Park	Park	Hoyts	19/8/50	2	T	2	Red Light
Fitzroy	Regent	Hoyts	19/8/50	2	T	2	Red Light
Newmarket	Newmarket	Suburban	26/8/50	3	S	1	Red Light
Ascot Vale	Waratah	Hoyts	26/8/50	3	S	2	Red Light
Brighton	Centre	Hoyts	26/8/50	3	S	2	Bride For Sale
Coburg	Grand	Hoyts	26/8/50	3	S	2	Bride For Sale
Elsternwick	Renown	Hoyts	26/8/50	3	S	2	Bride For Sale
Essendon	Plaza	Hoyts	26/8/50	3	S	2	Red Light
Glenhuntly	Glenhuntly	Hoyts	26/8/50	3	S	2	Bride For Sale
Thornbury	Regent	Hoyts	26/8/50	3	S	2	Red Light
Ascot Vale	Ascot	Suburban	26/8/50	3	T	2	Red Light
Northcote	Northcote	Suburban	26/8/50	3	T	1	Blonde Ice
Richmond	Globe	Suburban	26/8/50	3	T	2	Red Light
Essendon	Circle	Hoyts	26/8/50	3	T	2	Red Light
Balwyn	Time	Hoyts	2/9/50	4	S	2	Bride For Sale
Bentleigh	Bentleigh	Hoyts	2/9/50	4	S	2	Bride For Sale
Camberwell	Broadway	Hoyts	2/9/50	4	S	2	Bride For Sale
Carnegie	Carnegie	Hoyts	2/9/50	4	S	2	Bride For Sale
Footscray	Trocadero	Hoyts	2/9/50	4	S	2	Bride For Sale
Gardiner	Regent	Hoyts	2/9/50	4	S	2	Bride For Sale
Hampton	Southern	Hoyts	2/9/50	4	S	2	Bride For Sale
Kew	Rialto	Hoyts	2/9/50	4	S	2	Bride For Sale
Preston	Circle	Hoyts	2/9/50	4	S	2	Red Light
Brunswick	Alhambra	Hoyts	2/9/50	4	T	2	Bride For Sale
Glenferrie	Palace	Hoyts	2/9/50	4	T	2	Bride For Sale
Fairfield	Fairfield	Suburban	9/9/50	5	S	1	Red Light
North Fitzroy	Palace	Suburban	9/9/50	5	S	2	Red Light
Brunswick	Lygon	Hoyts	9/9/50	5	S	2	Red Light
Canterbury	Maling	Hoyts	9/9/50	5	S	2	Bride For Sale
Ivanhoe	Ivanhoe	Hoyts	9/9/50	5	S	2	Bride For Sale
Malvern	Victory	Hoyts	9/9/50	5	S	2	Bride For Sale
North Melbourne	Loco	Independent	16/9/50	6	S	2	Red Light
Yarraville	St. George	Suburban	16/9/50	6	S	2	Bride For Sale
Williamstown	Shore	Hoyts	16/9/50	6	S	2	Red Light
Oakleigh	Paramount	Independent	23/9/50	7	T	1	Sons of Adventure
Pascoe Vale	Tasma	Suburban	27/1/51	25	S	1	Meet the Killer