ONCE A JOLLY SWAGMAN

Posted bythe1950projectPosted inBritish, Drama, GBDFD, LyceumTags:, , ,

UK Release date: 2 January 1949

First Melbourne Saturday Suburban: 24 June 1950

Genre: Drama

Country: UK

Running time: 100 minutes

Director: Jack Lee

Cast: Dirk Bogarde, Bonar Colleano & Bill Owen

Australian Distributor: GBDFD

Melbourne Premiere Venue: Hoyts’ Lyceum theatre for two weeks from 26 May 1950 supporting Miraculous Journey

Suburban Release Type: Hoyts 10-W-2

Rankings

Rank
EF Points63282
EF PPE1.47338
Metres Travelled452,294184
Average MT10,518133
Engagements43204
Slots45241
Weeks2238
Weeks as % of engagements4.65%268
Saturdays16149
Sats as % of engagements37.21%174
Tuesdays2556
Tues as % of engagements58.14%61
First billed0263*
Second billed4360
Feature only034*
*Last

Hoyts ratios

Engagements weeks 1-1042
Ratio97.67%
Difference to chain ratio5.31%
Eng weeks 11-261
Ratio2.33%
Difference to chain ratio-3.06%
Eng weeks 27-520
Ratio0.00%
Difference to chain ratio-2.24%
Hoyts eng32
Ratio74.42%
Difference to chain ratio8.64%
Independent eng3
Ratio6.98%
Difference to chain ratio-4.52%
Suburban eng8
Ratio18.60%
Difference to chain ratio-4.12%

Notes: British motor-racing action drama could have stood on its own as a first billed feature (perhaps a couple of years later when Bogarde’s star exploded). Yet both in the city (at the lowly Lyceum) and on suburban release it was restricted to supporting roles. 63 EF points was sad enough but the high number of Tuesdays reduced it to a EF PPE of 1.47 and a hideous ranking of 337th.

Once a Jolly Swagman engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
FitzroyRegentHoyts24/6/501S2The Younger Brothers
Port MelbourneEclipseHoyts24/6/501S2The Younger Brothers
PrahranEmpressHoyts24/6/501S2The Younger Brothers
RichmondCinemaHoyts24/6/501S2The Younger Brothers
CaulfieldCrystal PalaceSuburban24/6/501T2The Younger Brothers
Albert ParkParkHoyts24/6/501T2The Younger Brothers
BrunswickPaduaHoyts24/6/501T2The Younger Brothers
MalvernNewHoyts24/6/501T2The Younger Brothers
North FitzroyMerriHoyts24/6/501T2The Younger Brothers
St.KildaMemorialHoyts24/6/501W2The Small Back Room
Ascot ValeAscotSuburban1/7/502S2The Younger Brothers
RichmondGlobeSuburban1/7/502S2The Younger Brothers
EssendonPlazaHoyts1/7/502S2The Younger Brothers
GlenhuntlyGlenhuntlyHoyts1/7/502S2The Younger Brothers
Ascot ValeWaratahHoyts1/7/502T2The Younger Brothers
Brighton CentreHoyts1/7/502T2The Younger Brothers
CoburgGrandHoyts1/7/502T2The Younger Brothers
ElsternwickRenownHoyts1/7/502T2The Younger Brothers
EssendonCircleHoyts1/7/502T2The Younger Brothers
ThornburyRegentHoyts1/7/502T2The Younger Brothers
FootscrayTrocaderoHoyts1/7/502W2The Younger Brothers
CarnegieCarnegieHoyts8/7/503S2The Younger Brothers
GlenferriePalaceHoyts8/7/503S2The Younger Brothers
PrestonCircleHoyts8/7/503S2Home of the Brave
BalwynTimeHoyts8/7/503T2The Younger Brothers
BentleighBentleighHoyts8/7/503T2The Younger Brothers
CamberwellBroadwayHoyts8/7/503T2The Younger Brothers
GardinerRegentHoyts8/7/503T2The Younger Brothers
HamptonSouthernHoyts8/7/503T2The Younger Brothers
KewRialtoHoyts8/7/503T2The Younger Brothers
North FitzroyPalaceSuburban15/7/504S2The Younger Brothers
BrunswickLygonHoyts15/7/504S2The Younger Brothers
HartwellRegalSuburban15/7/504T2The Younger Brothers
CanterburyMalingHoyts15/7/504T2The Younger Brothers
FootscrayBarklyHoyts15/7/504T2The Younger Brothers
MalvernVictoryHoyts15/7/504T2The Younger Brothers
North MelbourneLocoIndependent22/7/505S2The Younger Brothers
YarravilleSt. GeorgeSuburban22/7/505T2The Younger Brothers
WilliamstownShoreHoyts22/7/505T2The Younger Brothers
ElthamPlazaSuburban29/7/506S2The Younger Brothers
OakleighParamountIndependent29/7/506T2The Younger Brothers
Box HillRialtoSuburban5/8/507S2The Younger Brothers
Preston WestRivoliIndependent9/9/5012T2Take One False Step

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