IT’S NOT CRICKET

UK Release date: 16 May 1949

First Melbourne Saturday Suburban: 24 June 1950

Genre: Comedy

Country: UK

Running time: 77 minutes.

Director: Alfred Roome & Roy Rich

Cast: Basil Radford, Naunton Wayne & Susan Shaw 

Australian Distributor: GBDFD

Melbourne Premiere Venue: Hoyts’ Regent theatre for nine weeks from 3 March 1950 as support to The Third Man.

Suburban Release Type: Hoyts Regent South Yarra EX-2

Rankings

		Rank
EF Points	84	234
EF PPE	2.21	242
Metres Travelled	390,733	249
Average MT	10,282	160
Engagements	38	243
Slots	55	143
Weeks	17	84
Weeks as % of engagements	44.74%	105
Saturdays	12	185
Sats as % of engagements	31.58%	205
Tuesdays	9	182
Tues as % of engagements	23.68%	214
First billed	0	263*
Second billed	38	85
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	36
Ratio	94.74%
Difference to chain ratio	2.38%
Eng weeks 11-26	1
Ratio	2.63%
Difference to chain ratio	-2.76%
Eng weeks 27-52	1
Ratio	2.63%
Difference to chain ratio	0.39%
Hoyts eng	28
Ratio	73.68%
Difference to chain ratio	7.90%
Independent eng	4
Ratio	10.53%
Difference to chain ratio	-0.97%
Suburban eng	6
Ratio	15.79%
Difference to chain ratio	-6.93%

Notes: Nifty British comedy (one of a series featuring Radford and Wayne) that would have been seen by many when a support to The Third Man during its nine weeks at the Regent. It then was seen by even more when its most regular suburban partner was Jolson Sings Again. Quite a few weeks and Saturdays but second billed every time and only 38 bookings kept it below the 100 EF point marker.

It’s Not Cricket engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
South Yarra	Regent	Hoyts	24/6/50	1	T	2	The Younger Brothers
Prahran	Empress	Hoyts	1/7/50	2	S	2	The Drum
Port Melbourne	Eclipse	Hoyts	1/7/50	2	T	2	The Drum
Richmond	Cinema	Hoyts	1/7/50	2	T	2	The Drum
Caulfield	Crystal Palace	Suburban	1/7/50	2	W	2	Jolson Sings Again
Fitzroy	Regent	Hoyts	1/7/50	2	W	2	Jolson Sings Again
Malvern	New	Hoyts	1/7/50	2	W	2	Jolson Sings Again
St.Kilda	Victory	Hoyts	1/7/50	2	W	2	I was a Male War Bride
Richmond	Globe	Suburban	8/7/50	3	S	2	Jolson Sings Again
Brunswick	Alhambra	Hoyts	8/7/50	3	S	2	The Drum
Essendon	Plaza	Hoyts	8/7/50	3	S	2	The Drum
Ascot Vale	Ascot	Suburban	8/7/50	3	T	2	Jolson Sings Again
Albert Park	Park	Hoyts	8/7/50	3	T	2	Jolson Sings Again
Essendon	Circle	Hoyts	8/7/50	3	T	2	The Drum
Coburg	Grand	Hoyts	8/7/50	3	W	2	Jolson Sings Again
Glenhuntly	Glenhuntly	Hoyts	8/7/50	3	W	2	Jolson Sings Again
Footscray	Barkly	Hoyts	15/7/50	4	S	2	The Drum
Bentleigh	Bentleigh	Hoyts	15/7/50	4	W	2	Jolson Sings Again
Hampton	Southern	Hoyts	15/7/50	4	W	2	Jolson Sings Again
Preston	Circle	Hoyts	15/7/50	4	W	2	Jolson Sings Again
Carnegie	Carnegie	Hoyts	22/7/50	5	T	2	Unknown Island
North Fitzroy	Palace	Suburban	22/7/50	5	W	2	Jolson Sings Again
Brunswick	Lygon	Hoyts	22/7/50	5	W	2	Jolson Sings Again
Glenferrie	Palace	Hoyts	22/7/50	5	W	2	Unknown Island
Malvern	Victory	Hoyts	22/7/50	5	W	2	Jolson Sings Again
Elwood	Broadway	Independent	5/8/50	7	T	2	House of Strangers
Oakleigh	Paramount	Independent	5/8/50	7	W	2	Jolson Sings Again
Camberwell	Broadway	Hoyts	5/8/50	7	W	2	Sanders of the River
Brighton	Centre	Hoyts	12/8/50	8	S	2	Pinky
Box Hill	Rialto	Suburban	12/8/50	8	W	2	Jolson Sings Again
Elsternwick	Renown	Hoyts	12/8/50	8	W	2	Pinky
North Richmond	Victoria	Independent	19/8/50	9	S	2	Take Me Out to the Ball Game
Gardiner	Regent	Hoyts	26/8/50	10	S	2	Adventures of Don Juan
Ivanhoe	Ivanhoe	Hoyts	26/8/50	10	S	2	Pinky
Kew	Rialto	Hoyts	26/8/50	10	S	2	Adventures of Don Juan
Balwyn	Time	Hoyts	26/8/50	10	T	2	Adventures of Don Juan
Hartwell	Regal	Suburban	30/9/50	15	S	2	Sons of Matthew
Preston West	Rivoli	Independent	12/5/51	47	S	2	Where the Sidewalk Ends