US Release date: 31 October 1949
First Melbourne Saturday Suburban: 22 April 1950
Genre: Family
Country: USA
Running time: 76 minutes (colour)
Director: Richard Thorpe
Cast: Edmund Gwenn, Donald Crisp & Geraldine Brooks
Australian Distributor: MGM
Melbourne Premiere Venue: MGM’s St. James theatre for two weeks from 24 February 1950 as support to In the Good Old Summertime.
Suburban Release Type: Union 7-W-2
Rankings
| Rank | ||
| EF Points | 123 | 172 |
| EF PPE | 2.67 | 197 |
| Metres Travelled | 499,859 | 129 |
| Average MT | 10,867 | 89 |
| Engagements | 46 | 163 |
| Slots | 75 | 47 |
| Weeks | 29 | 45 |
| Weeks as % of engagements | 63.04% | 54 |
| Saturdays | 11 | 204 |
| Sats as % of engagements | 23.91% | 256 |
| Tuesdays | 6 | 236 |
| Tues as % of engagements | 13.04% | 273 |
| First billed | 2 | 223 |
| Second billed | 44 | 52 |
| Feature only | 0 | 34* |
Independent ratios
| Engagements weeks 1-10 | 43 |
| Ratio | 93.48% |
| Difference to chain ratio | 6.81% |
| Eng weeks 11-26 | 3 |
| Ratio | 6.52% |
| Difference to chain ratio | -1.10% |
| Eng weeks 27-52 | 0 |
| Ratio | 0.00% |
| Difference to chain ratio | -5.71% |
| Hoyts eng | 0 |
| Ratio | 0.00% |
| Difference to chain ratio | -0.84% |
| Independent eng | 36 |
| Ratio | 78.26% |
| Difference to chain ratio | 1.15% |
| Suburban eng | 10 |
| Ratio | 21.74% |
| Difference to chain ratio | -0.31% |
Notes: MGM family caninery probably had a long life on the kiddie matinee circuit, however it still managed a reasonable EF return on the more adult focused evening timeslots, benefiting from 45 gigs (all bar one of its entirety) alongside Any Number Can Play (on two of which it took the top billing). Therefore, although a predominant second feature, it still scraped into the top half of EF rankings.
Challenge to Lassie engagements
| SUBURB | VENUE | CHAIN | DATE | W | D | B | CO-FEATURE |
| Albert Park | Kinema | Independent | 22/4/50 | 1 | S | 2 | Any Number Can Play |
| Toorak | Village | Independent | 22/4/50 | 1 | S | 2 | Any Number Can Play |
| Collingwood | Austral | Suburban | 22/4/50 | 1 | T | 2 | Any Number Can Play |
| Burnley | Burnley | Independent | 22/4/50 | 1 | W | 2 | Any Number Can Play |
| North Carlton | Adelphi | Independent | 22/4/50 | 1 | W | 2 | Any Number Can Play |
| Richmond | National | Independent | 22/4/50 | 1 | W | 2 | Any Number Can Play |
| St.Kilda | Astor | Independent | 22/4/50 | 1 | W | 2 | Any Number Can Play |
| Newmarket | Newmarket | Suburban | 29/4/50 | 2 | T | 2 | Any Number Can Play |
| Brunswick | Empire | Independent | 29/4/50 | 2 | W | 2 | Any Number Can Play |
| Caulfield | Camden | Independent | 29/4/50 | 2 | W | 2 | Any Number Can Play |
| Malvern | Embassy | Independent | 29/4/50 | 2 | W | 2 | Any Number Can Play |
| Moonee Ponds | Moonee | Independent | 29/4/50 | 2 | W | 2 | Any Number Can Play |
| West Brunswick | Western | Independent | 29/4/50 | 2 | W | 2 | Any Number Can Play |
| Westgarth | Westgarth | Independent | 29/4/50 | 2 | W | 2 | Any Number Can Play |
| Preston | Planet | Suburban | 29/4/50 | 2 | W | 2 | Any Number Can Play |
| East Brunswick | Liberty | Independent | 6/5/50 | 3 | W | 2 | Any Number Can Play |
| East Malvern | Waverley | Independent | 6/5/50 | 3 | W | 2 | Any Number Can Play |
| Essendon | Regal | Independent | 6/5/50 | 3 | W | 2 | Any Number Can Play |
| Glenferrie | Glen | Independent | 6/5/50 | 3 | W | 2 | Any Number Can Play |
| Hawthorn | Vogue | Independent | 6/5/50 | 3 | W | 2 | Any Number Can Play |
| Balwyn | Balwyn | Suburban | 6/5/50 | 3 | W | 2 | Any Number Can Play |
| Camberwell | Rivoli | Suburban | 6/5/50 | 3 | W | 2 | Any Number Can Play |
| Ormond | Plaza | Suburban | 6/5/50 | 3 | W | 2 | Any Number Can Play |
| Preston | St. James | Suburban | 6/5/50 | 3 | W | 2 | Any Number Can Play |
| Middle Brighton | Dendy | Independent | 13/5/50 | 4 | S | 2 | Any Number Can Play |
| North Brighton | Gardenvale | Independent | 13/5/50 | 4 | S | 2 | Any Number Can Play |
| Fairfield | Fairfield | Suburban | 13/5/50 | 4 | T | 2 | Any Number Can Play |
| Ashburton | Civic | Independent | 13/5/50 | 4 | W | 2 | Any Number Can Play |
| Footscray | Grand | Independent | 13/5/50 | 4 | W | 2 | Any Number Can Play |
| Sandringham | Roxy | Independent | 13/5/50 | 4 | W | 2 | Any Number Can Play |
| Newport | Plaza | Independent | 20/5/50 | 5 | S | 1 | Any Number Can Play |
| Williamstown | Empress | Independent | 20/5/50 | 5 | S | 1 | Any Number Can Play |
| Box Hill | Rialto | Suburban | 20/5/50 | 5 | S | 2 | Any Number Can Play |
| Coburg | Plaza | Independent | 20/5/50 | 5 | W | 2 | Any Number Can Play |
| Heidelberg | Orient | Independent | 20/5/50 | 5 | W | 2 | Any Number Can Play |
| Yarraville | Sun | Independent | 20/5/50 | 5 | W | 2 | Any Number Can Play |
| Oakleigh | Plaza | Independent | 27/5/50 | 6 | W | 2 | Any Number Can Play |
| Port Melbourne | Port | Independent | 27/5/50 | 6 | W | 2 | Any Number Can Play |
| Surrey Hills | Surrey | Independent | 3/6/50 | 7 | S | 2 | Any Number Can Play |
| North Melbourne | Central | Independent | 10/6/50 | 8 | S | 2 | Any Number Can Play |
| Preston West | Rivoli | Independent | 10/6/50 | 8 | T | 2 | Any Number Can Play |
| North Richmond | Victoria | Independent | 17/6/50 | 9 | S | 2 | Any Number Can Play |
| Chelsea | Plaza | Independent | 17/6/50 | 9 | W | 2 | Any Number Can Play |
| Reservoir | Plaza | Independent | 1/7/50 | 11 | S | 2 | Any Number Can Play |
| South Melbourne | Empire | Suburban | 12/8/50 | 17 | T | 2 | Beyond the Blue Horizon |
| Coburg West | Progress | Independent | 16/9/50 | 21 | T | 2 | Take One False Step |
The 1950 Project 