APRIL SHOWERS

US Release date: 27 March 1948

First Melbourne Saturday Suburban: 29 April 1950

Genre: Musical

Country: USA

Running time: 94 minutes

Director: James V. Kern

Cast: Jack Carson, Ann Sothern & Robert Alda

Australian Distributor: Warner Bros

Melbourne Premiere Venue: Hoyts’ Esquire for two weeks from 17 March 1950 with Money Madness as support.

Suburban Release Type: Hoyts 10-W-2

Rankings

EF Points	120	175
EF PPE	2.26	237
Metres Travelled	502,926	123
Average MT	9,489	318
Engagements	53	48
Slots	55	143
Weeks	2	238
Weeks as % of engagements	3.77%	294
Saturdays	37	16
Sats as % of engagements	69.81%	23
Tuesdays	14	148
Tues as % of engagements	26.42%	207
First billed	7	181
Second billed	46	39
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	50
Ratio	94.34%
Difference to chain ratio	1.98%
Eng weeks 11-26	2
Ratio	3.77%
Difference to chain ratio	-1.62%
Eng weeks 27-52	1
Ratio	1.89%
Difference to chain ratio	-0.35%
Hoyts eng	34
Ratio	64.15%
Difference to chain ratio	-1.63%
Independent eng	6
Ratio	11.32%
Difference to chain ratio	-0.18%
Suburban eng	13
Ratio	24.53%
Difference to chain ratio	1.81%

Notes: A Warners musical was teamed with a Fox one for suburban release, with the former in the support role in a case of the distributor not particularly diversifying their audience. In this case it was April Showers that came off second best, relegated to second feature in most situations. High on support roles (39th overall) but plenty of Saturdays (16th overall) raised it just into the top half of EF rankings.

April Showers engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Collingwood	Austral	Suburban	29/4/50	1	S	2	Everybody Does It
Albert Park	Park	Hoyts	29/4/50	1	S	2	Everybody Does It
Fitzroy	Regent	Hoyts	29/4/50	1	S	2	Everybody Does It
Port Melbourne	Eclipse	Hoyts	29/4/50	1	S	2	Everybody Does It
Prahran	Empress	Hoyts	29/4/50	1	S	1	Guns of Hate
Richmond	Cinema	Hoyts	29/4/50	1	S	2	Everybody Does It
Caulfield	Crystal Palace	Suburban	29/4/50	1	T	2	Everybody Does It
Malvern	New	Hoyts	29/4/50	1	T	2	Everybody Does It
North Fitzroy	Merri	Hoyts	29/4/50	1	T	2	Everybody Does It
St.Kilda	Memorial	Hoyts	29/4/50	1	W	1	Guns of Hate
Newmarket	Newmarket	Suburban	6/5/50	2	S	2	Everybody Does It
Northcote	Northcote	Suburban	6/5/50	2	S	2	Everybody Does It
Richmond	Globe	Suburban	6/5/50	2	S	2	Everybody Does It
Ascot Vale	Waratah	Hoyts	6/5/50	2	S	2	Everybody Does It
Brunswick	Alhambra	Hoyts	6/5/50	2	S	1	Guns of Hate
Coburg	Grand	Hoyts	6/5/50	2	S	2	Everybody Does It
Essendon	Plaza	Hoyts	6/5/50	2	S	2	Everybody Does It
Glenhuntly	Glenhuntly	Hoyts	6/5/50	2	S	2	Everybody Does It
South Yarra	Regent	Hoyts	6/5/50	2	S	2	The Champion
Thornbury	Regent	Hoyts	6/5/50	2	S	2	Everybody Does It
Ascot Vale	Ascot	Suburban	6/5/50	2	T	2	Everybody Does It
Brighton	Centre	Hoyts	6/5/50	2	T	2	Everybody Does It
Essendon	Circle	Hoyts	6/5/50	2	T	2	Everybody Does It
Bentleigh	Bentleigh	Hoyts	13/5/50	3	S	2	Everybody Does It
Elsternwick	Renown	Hoyts	13/5/50	3	S	2	The Champion
Glenferrie	Palace	Hoyts	13/5/50	3	S	2	Everybody Does It
Hampton	Southern	Hoyts	13/5/50	3	S	2	Everybody Does It
Preston	Circle	Hoyts	13/5/50	3	S	2	Everybody Does It
Balwyn	Time	Hoyts	13/5/50	3	T	2	Everybody Does It
Carnegie	Carnegie	Hoyts	13/5/50	3	T	2	Everybody Does It
Gardiner	Regent	Hoyts	13/5/50	3	T	2	Everybody Does It
Kew	Rialto	Hoyts	13/5/50	3	T	2	Everybody Does It
Footscray	Trocadero	Hoyts	13/5/50	3	W	2	Everybody Does It
Fairfield	Fairfield	Suburban	20/5/50	4	S	2	Everybody Does It
North Fitzroy	Palace	Suburban	20/5/50	4	S	2	Everybody Does It
Brunswick	Lygon	Hoyts	20/5/50	4	S	2	Everybody Does It
Camberwell	Broadway	Hoyts	20/5/50	4	S	2	The Champion
Canterbury	Maling	Hoyts	20/5/50	4	S	2	Everybody Does It
Ivanhoe	Ivanhoe	Hoyts	20/5/50	4	S	2	Everybody Does It
Malvern	Victory	Hoyts	20/5/50	4	S	2	Everybody Does It
Footscray	Barkly	Hoyts	20/5/50	4	T	2	Everybody Does It
Hartwell	Regal	Suburban	27/5/50	5	S	2	The Champion
Yarraville	St. George	Suburban	27/5/50	5	S	2	Everybody Does It
Williamstown	Shore	Hoyts	27/5/50	5	S	2	Everybody Does It
Oakleigh	Paramount	Independent	3/6/50	6	T	1	Wild Horse Mesa
Preston West	Rivoli	Independent	10/6/50	7	S	2	The Plunderers
Box Hill	Rialto	Suburban	10/6/50	7	S	1	Passport to Pimlico
Clifton Hill	Clifton	Suburban	10/6/50	7	S	1	The Champion
Elwood	Broadway	Independent	17/6/50	8	S	2	Ma and Pa Kettle
North Richmond	Victoria	Independent	1/7/50	10	S	2	Ma and Pa Kettle
North Melbourne	Central	Independent	29/7/50	14	T	1	I Became a Criminal
South Melbourne	Empire	Suburban	21/10/50	26	S	2	Homicide
Preston East	Gowerville	Independent	4/11/50	28	T	2	Flaxy Martin