THE AWFUL TRUTH (RR)

US Release date: 1937. No information of an official re-issue.

First Melbourne Saturday Suburban: 22 April 1950 

Genre: Comedy

Country: USA

Running time: 90 minutes

Director: Leo McCarey

Cast: Irene Dunne, Cary Grant & Ralph Bellamy

Australian Distributor: Columbia 

Melbourne Premiere Venue: Screened first at Hoyts Regent in 1938 and had several moveovers and reissues. The last in 1944.

Suburban Release Type: Union 2-L-1

Rankings

Rank
EF Points134161
EF PPE5.1590
Metres Travelled308,403279
Average MT11,86213
Engagements26287
Slots38278
Weeks12102
Weeks as % of engagements46.15%103
Saturdays8248
Sats as % of engagements30.77%211
Tuesdays6236
Tues as % of engagements23.08%218
First billed18160
Second billed8202
Feature only034*
*Last

Independent ratios

Engagements weeks 1-1015
Ratio57.69%
Difference to chain ratio-28.98%
Eng weeks 11-268
Ratio30.77%
Difference to chain ratio23.15%
Eng weeks 27-523
Ratio11.54%
Difference to chain ratio5.83%
Hoyts eng0
Ratio0.00%
Difference to chain ratio-0.84%
Independent eng20
Ratio76.92%
Difference to chain ratio-0.19%
Suburban eng6
Ratio23.08%
Difference to chain ratio1.03%

Notes: A reasonable number of bookings scattered over 28 weeks for this reissue of a Columbia screwball classic. Had a high average travel distance and managed a EF ranking in the upper half due to a respectable number of weeks and top billings.

The Awful Truth (RR) engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
CaulfieldCamdenIndependent22/4/501W1Jungle Jim
WestgarthWestgarthIndependent22/4/501W1Renegades
BalwynBalwynSuburban29/4/502S1One Night of Love
GlenferrieGlenIndependent29/4/502W1Jungle Jim
HawthornVogueIndependent29/4/502W1Jungle Jim
FootscrayGrandIndependent6/5/503W1Jungle Jim
YarravilleSunIndependent13/5/504W1Jungle Jim
Preston EastGowervilleIndependent27/5/506W1Texas
ElsternwickEsquireIndependent3/6/507S1Anna Lucasta
CamberwellRivoliSuburban3/6/507S2Anna Lucasta
PrestonPlanetSuburban3/6/507T1Jungle Jim
PrestonSt. JamesSuburban3/6/507T1Jungle Jim
EssendonRegalIndependent10/6/508S1Anna Lucasta
Box HillRegentSuburban17/6/509T1Make Believe Ballroom
Surrey HillsSurreyIndependent24/6/5010S1The Lovers
OakleighPlazaIndependent1/7/5011S2Anna Lucasta
AshburtonCivicIndependent1/7/5011T1The Daring Young Man
Moonee PondsMooneeIndependent12/8/5017W1My Sister Eileen
Coburg WestProgressIndependent9/9/5021S2Whiplash
NewportPlazaIndependent9/9/5021T1Alias Mr Twilight
WilliamstownEmpressIndependent9/9/5021T1Alias Mr Twilight
St.KildaAstorIndependent30/9/5024W2Mr Soft Touch
BrunswickEmpireIndependent7/10/5025W2Mr Soft Touch
SandringhamRoxyIndependent21/10/5027S2Mr Soft Touch
CoburgPlazaIndependent28/10/5028W2Mr Soft Touch
PrestonSt. JamesSuburban28/10/5028W2My Friend Irma Goes West

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