UK Release date: 7 December 1948
First Melbourne Saturday Suburban: 14 February 1950
Genre: Comedy
Country: UK
Running time: 96 minutes.
Director: Harold Huth
Cast: Margaret Lockwood, Griffith Jones & Norman Wooland
Australian Distributor: GBDFD
Melbourne Premiere Venue: Independent Australia Cinema for three weeks from 31 December 1949 with Trouble in the Air as support.
Suburban Release Type: Hoyts 8-W-2
Rankings
| Rank | ||
| EF Points | 39 | 312 |
| EF PPE | 1.70 | 307 |
| Metres Travelled | 265,831 | 289 |
| Average MT | 11,558 | 20 |
| Engagements | 23 | 301 |
| Slots | 25 | 307 |
| Weeks | 2 | 238 |
| Weeks as % of engagements | 8.70% | 213 |
| Saturdays | 12 | 185 |
| Sats as % of engagements | 52.17% | 87 |
| Tuesdays | 9 | 182 |
| Tues as % of engagements | 39.13% | 149 |
| First billed | 0 | 263* |
| Second billed | 23 | 132 |
| Feature only | 0 | 34* |
Hoyts Ratios
| Engagements weeks 1-10 | 23 |
| Ratio | 100.00% |
| Difference to chain ratio | 7.64% |
| Eng weeks 11-26 | 0 |
| Ratio | 0.00% |
| Difference to chain ratio | -5.39% |
| Eng weeks 27-52 | 0 |
| Ratio | 0.00% |
| Difference to chain ratio | -2.24% |
| Hoyts eng | 18 |
| Ratio | 78.26% |
| Difference to chain ratio | 12.48% |
| Independent eng | 3 |
| Ratio | 13.04% |
| Difference to chain ratio | 1.54% |
| Suburban eng | 2 |
| Ratio | 8.70% |
| Difference to chain ratio | -14.02% |
Notes: Hoyts passed on this one for a city engagement, instead handballing it to the Australia Theatre. Hoyts then it inherit the support slot for It’s Magic from another GBFD comedy, Brass Monkey. Its EF results (and most rankings) were abysmal.
Look Before You Love engagements
| SUBURB | VENUE | CHAIN | DATE | W | D | B | CO-FEATURE |
| Caulfield | Crystal Palace | Suburban | 11/2/50 | 1 | S | 2 | It’s Magic |
| Malvern | New | Hoyts | 11/2/50 | 1 | S | 2 | It’s Magic |
| North Fitzroy | Merri | Hoyts | 11/2/50 | 1 | S | 2 | It’s Magic |
| South Yarra | Regent | Hoyts | 11/2/50 | 1 | S | 2 | It’s Magic |
| Balwyn | Time | Hoyts | 11/2/50 | 1 | T | 2 | Silent Dust |
| Fitzroy | Regent | Hoyts | 11/2/50 | 1 | T | 2 | It’s Magic |
| Kew | Rialto | Hoyts | 11/2/50 | 1 | T | 2 | Silent Dust |
| St.Kilda | Memorial | Hoyts | 11/2/50 | 1 | W | 2 | Brass Monkey |
| Brighton | Centre | Hoyts | 18/2/50 | 2 | S | 2 | It’s Magic |
| Elsternwick | Renown | Hoyts | 18/2/50 | 2 | S | 2 | It’s Magic |
| Malvern | Victory | Hoyts | 18/2/50 | 2 | T | 2 | Silent Dust |
| Essendon | Circle | Hoyts | 18/2/50 | 2 | W | 2 | It’s Magic |
| Camberwell | Broadway | Hoyts | 25/2/50 | 3 | S | 2 | It’s Magic |
| Gardiner | Regent | Hoyts | 25/2/50 | 3 | S | 2 | It’s Magic |
| Hampton | Southern | Hoyts | 25/2/50 | 3 | S | 2 | It’s Magic |
| Bentleigh | Bentleigh | Hoyts | 25/2/50 | 3 | T | 2 | It’s Magic |
| Carnegie | Carnegie | Hoyts | 25/2/50 | 3 | T | 2 | It’s Magic |
| Canterbury | Maling | Hoyts | 4/3/50 | 4 | S | 2 | It’s Magic |
| Ivanhoe | Ivanhoe | Hoyts | 4/3/50 | 4 | S | 2 | It’s Magic |
| North Richmond | Victoria | Independent | 25/3/50 | 6 | T | 2 | The Bribe |
| Box Hill | Rialto | Suburban | 25/3/50 | 6 | T | 2 | Blind Goddess |
| Elwood | Broadway | Independent | 1/4/50 | 7 | T | 2 | It Happens Every Spring |
| Preston West | Rivoli | Independent | 22/4/50 | 10 | S | 2 | Key Largo |
The 1950 Project 