SILENT DUST

UK Release date: 1 February 1949

First Melbourne Saturday Suburban: 21 January 1950

Genre: Drama

Country: UK

Running time:  82 minutes.

Director: Lance Comfort

Cast: Sally Gray, Stephen Murray & Derek Farr

Australian Distributor: BEF

Melbourne Premiere Venue: Union’s Grosvenor Theatre for eight weeks from 23 September 1949 with The Last Lead as support.

Suburban Release Type: Hoyts Victory EX-2

Rankings

Rank
EF Points101202
EF PPE2.35230
Metres Travelled423,176 222
Average MT9,841 265
Engagements43204
Slots45241
Weeks2238
Weeks as % of engagements4.65%268
Saturdays10219
Sats as % of engagements23.26%261
Tuesdays3120
Tues as % of engagements72.09%27
First billed20157
Second billed23132
Feature only034*
*Last

Hoyts Ratios

Engagements weeks 1-1038
Ratio88.37%
Difference to chain ratio-3.99%
Eng weeks 11-265
Ratio11.63%
Difference to chain ratio6.24%
Eng weeks 27-520
Ratio0.00%
Difference to chain ratio-2.24%
Hoyts eng33
Ratio76.74%
Difference to chain ratio10.96%
Independent eng3
Ratio6.98%
Difference to chain ratio-4.52%
Suburban eng7
Ratio16.28%
Difference to chain ratio-6.44%

Notes: Proof that a successful (8 week) run at a boutique theatre (The Grosvenor) does not necessarily translate into a popular suburban run. This British drama split its billings and its nights, usually finding its most lucrative EF bookings in the leafier middle-class suburbs that had an appreciation for British cinema that was lacking in the working class houses. Yes Sir, That’s My Baby! was its regular dance partner. This was an unusual case of a BEF film being passed through Hoyts for its suburban run.

Silent Dust engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
St.KildaVictoryHoyts21/1/501W2Yellow Sky
CaulfieldCrystal PalaceSuburban28/1/502T1Yes Sir! That’s My Baby
Albert ParkParkHoyts28/1/502T2Yes Sir! That’s My Baby
FitzroyRegentHoyts28/1/502T2Yes Sir! That’s My Baby
MalvernNewHoyts28/1/502T1Yes Sir! That’s My Baby
North FitzroyMerriHoyts28/1/502T2Yes Sir! That’s My Baby
Port MelbourneEclipseHoyts28/1/502T2Yes Sir! That’s My Baby
RichmondCinemaHoyts28/1/502T2Yes Sir! That’s My Baby
South YarraRegentHoyts28/1/502T1The Unafraid
WindsorNewHoyts28/1/502W2Yellow Sky
Ascot ValeAscotSuburban4/2/503S2Yes Sir! That’s My Baby
RichmondGlobeSuburban4/2/503S2Yes Sir! That’s My Baby
BrunswickAlhambraHoyts4/2/503S2Yes Sir! That’s My Baby
CoburgTown HallHoyts4/2/503S2Yes Sir! That’s My Baby
NorthcoteNorthcoteSuburban4/2/503T1Yes Sir! That’s My Baby
Ascot ValeWaratahHoyts4/2/503T2Yes Sir! That’s My Baby
Brighton CentreHoyts4/2/503T1Yes Sir! That’s My Baby
EssendonPlazaHoyts4/2/503T2Yes Sir! That’s My Baby
EssendonCircleHoyts4/2/503T2Yes Sir! That’s My Baby
GlenhuntlyGlenhuntlyHoyts4/2/503T1Yes Sir! That’s My Baby
ThornburyRegentHoyts4/2/503T2Yes Sir! That’s My Baby
FootscrayBarklyHoyts11/2/504S2Yes Sir! That’s My Baby
BalwynTimeHoyts11/2/504T1Look Before You Love
BentleighBentleighHoyts11/2/504T1Yes Sir! That’s My Baby
CamberwellBroadwayHoyts11/2/504T2The Fan
CarnegieCarnegieHoyts11/2/504T1Yes Sir! That’s My Baby
GardinerRegentHoyts11/2/504T1One Night With You
GlenferriePalaceHoyts11/2/504T2Yes Sir! That’s My Baby
KewRialtoHoyts11/2/504T1Look Before You Love
HartwellRegalSuburban18/2/505S1Embraceable You
CanterburyMalingHoyts18/2/505S2Yellow Sky
North FitzroyPalaceSuburban18/2/505T2Yes Sir! That’s My Baby
BrunswickLygonHoyts18/2/505T2Yes Sir! That’s My Baby
IvanhoeIvanhoeHoyts18/2/505T1Yes Sir! That’s My Baby
MalvernVictoryHoyts18/2/505T1Look Before You Love
North MelbourneLocoIndependent25/2/506T2Yes Sir! That’s My Baby
YarravilleSt. GeorgeSuburban25/2/506T1Yes Sir! That’s My Baby
WilliamstownShoreHoyts25/2/506T1Yes Sir! That’s My Baby
BrunswickPaduaHoyts22/4/5014S1Women Aren’t Angels
ElsternwickRenownHoyts29/4/5015T1Meet Me at Dawn
OakleighParamountIndependent6/5/5016S2Outpost in Morocco
HamptonSouthernHoyts6/5/5016S1Stairway to Heaven
Coburg WestProgressIndependent20/5/5018T1Manhattan Angel

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