MOONRISE

• 

US Release date: 9 September 1948 

First Melbourne Saturday Suburban: 23 September 1950

Genre: Crime

Country: USA.

Running time: 90 minutes.

Director:  Frank Borzage

Cast: Dane Clark, Gail Russell & Ethel Barrymore 

Production Company: Chas K. Feldman Group Productions  

Australian Distributor: BEF

Melbourne Premiere Venue: Union’s Liberty for one week from 2 June 1950 supported by Under Nevada Skies. 

Suburban Release Type: Union Gowerville EX-2

Rankings

		Rank
EF Points	14	341
EF PPE	3.50	156
Metres Travelled	40,875	348
Average MT	10,219	170
Engagements	4	345
Slots	6	344
Weeks	2	238
Weeks as % of engagements	50.00%	87
Saturdays	0	348*
Sats as % of engagements	0.00%	348*
Tuesdays	2	317
Tues as % of engagements	50.00%	96
First billed	1	237
Second billed	3	234
Feature only	0	34*

Independent ratios

Engagements weeks 1-10	3
Ratio	75.00%
Difference to chain ratio	-11.67%
Eng weeks 11-26	1
Ratio	25.00%
Difference to chain ratio	17.38%
Eng weeks 27-52	0
Ratio	0.00%
Difference to chain ratio	-5.71%
Hoyts eng	0
Ratio	0.00%
Difference to chain ratio	-0.84%
Independent eng	4
Ratio	100.00%
Difference to chain ratio	22.89%
Suburban eng	0
Ratio	0.00%
Difference to chain ratio	-22.05%

NOTES: Frank Borzage’s brilliant, atmospheric noir was dumped by Union Theatres, firstly with a week at Liberty, sold as a shocker and then quietly thrown into a mere four of its suburban houses. Oddly, in its 30th week it gained a full week at their top Richmond house – and top billed at that! Figure that one out.

Moonrise engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Preston East	Gowerville	Independent	23/9/50	1	W	2	The Younger Brothers
Newport	Plaza	Independent	28/10/50	6	T	2	Panhandle
Williamstown	Empress	Independent	28/10/50	6	T	2	Panhandle
Richmond	National	Independent	3/2/50	20	W	1	Bomba the Jungle Boy