MARK OF THE GORILLA

• 

US Release date: 12 January 1950

First Melbourne Saturday Suburban: 14 October 1950

Genre: Adventure

Country: USA.

Running time: 68 minutes.

Director: William Berke 

Cast:  Johnny Weissmuller, Trudy Marshall & Suzanne Dalbert

Australian Distributor: Columbia Pictures

Melbourne Premiere Venue:  Two weeks at Union’s Liberty Theatre from 25 August 1950 supported by The Travelling Saleswoman.

Suburban Release Type: Hoyts 9-W-2

Rankings

		Rank
EF Points	85	232
EF PPE	1.93	272
Metres Travelled	437,482	205
Average MT	9,943	235
Engagements	44	195
Slots	47	227
Weeks	3	214
Weeks as % of engagements	6.82%	241
Saturdays	17	143
Sats as % of engagements	38.64%	169
Tuesdays	24	62
Tues as % of engagements	54.55%	74
First billed	5	188
Second billed	39	79
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	40
Ratio	90.91%
Difference to chain ratio	-1.45%
Eng weeks 11-26	3
Ratio	6.82%
Difference to chain ratio	1.43%
Eng weeks 27-52	1
Ratio	2.27%
Difference to chain ratio	0.03%
Hoyts eng	28
Ratio	63.64%
Difference to chain ratio	-2.14%
Independent eng	8
Ratio	18.18%
Difference to chain ratio	6.68%
Suburban eng	8
Ratio	18.18%
Difference to chain ratio	-4.54%

NOTES: Series entry that was used as a second feature to Whirlpool for most of its outings. Oddly, it actually managed 5 top bills of its own. That the Independent Port Melbourne Theatre would top-line it for a week, in its 45th (!) week shows the dire straits that venue was in at this time. 

Mark of the Gorilla engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Caulfield	Crystal Palace	Suburban	14/10/50	1	S	2	All the King’s Men
Malvern	New	Hoyts	14/10/50	1	S	2	All the King’s Men
Prahran	Empress	Hoyts	14/10/50	1	S	2	Whirlpool
Richmond	Cinema	Hoyts	14/10/50	1	S	2	All the King’s Men
Albert Park	Park	Hoyts	14/10/50	1	T	2	Whirlpool
Fitzroy	Regent	Hoyts	14/10/50	1	T	2	Whirlpool
North Fitzroy	Merri	Hoyts	14/10/50	1	T	2	Whirlpool
Port Melbourne	Eclipse	Hoyts	14/10/50	1	T	2	Whirlpool
St. Kilda	Memorial	Hoyts	14/10/50	1	W	2	The Dividing Line
Richmond	Globe	Suburban	21/10/50	2	S	2	Whirlpool
Brunswick	Alhambra	Hoyts	21/10/50	2	S	2	Whirlpool
Coburg	Town Hall	Hoyts	21/10/50	2	S	2	Whirlpool
Essendon	Plaza	Hoyts	21/10/50	2	S	2	Whirlpool
Glenhuntly	Glenhuntly	Hoyts	21/10/50	2	S	2	All the King’s Men
Ascot Vale	Ascot	Suburban	21/10/50	2	T	2	Whirlpool
Northcote	Northcote	Suburban	21/10/50	2	T	2	Whirlpool
Ascot Vale	Waratah	Hoyts	21/10/50	2	T	2	Whirlpool
Essendon	Circle	Hoyts	21/10/50	2	T	2	Whirlpool
Thornbury	Regent	Hoyts	21/10/50	2	T	2	Whirlpool
Bentleigh	Bentleigh	Hoyts	28/10/50	3	S	2	All the King’s Men
Footscray	Barkly	Hoyts	28/10/50	3	S	2	Whirlpool
Hampton	Southern	Hoyts	28/10/50	3	S	2	All the King’s Men
Preston	Circle	Hoyts	28/10/50	3	S	2	All the King’s Men
Balwyn	Time	Hoyts	28/10/50	3	T	2	Whirlpool
Carnegie	Carnegie	Hoyts	28/10/50	3	T	2	Whirlpool
Glenferrie	Palace	Hoyts	28/10/50	3	T	2	Whirlpool
Kew	Rialto	Hoyts	28/10/50	3	T	2	Whirlpool
North Fitzroy	Palace	Suburban	4/11/50	4	T	2	Whirlpool
Brunswick	Lygon	Hoyts	4/11/50	4	T	2	Whirlpool
Canterbury	Maling	Hoyts	4/11/50	4	T	2	Whirlpool
Ivanhoe	Ivanhoe	Hoyts	4/11/50	4	T	2	Whirlpool
Malvern	Victory	Hoyts	4/11/50	4	T	2	Whirlpool
Yarraville	St. George	Suburban	11/11/50	5	T	2	Whirlpool
Williamstown	Shore	Hoyts	11/11/50	5	T	2	Whirlpool
Oakleigh	Paramount	Independent	18/11/50	6	T	2	Whirlpool
Box Hill	Rialto	Suburban	25/11/50	7	S	2	All the King’s Men
North Melbourne	Central	Independent	25/11/50	7	T	1	The Travelling Saleswoman
Middle Brighton	Prince George	Independent	9/12/50	9	S	2	And Baby Makes Three
West Preston	Rivoli	Independent	16/12/50	10	T	2	Whirlpool
South Melbourne	Empire	Suburban	16/12/50	10	T	1	The Lovers
Newport	Plaza	Independent	23/12/50	11	S	1	The Travelling Saleswoman
Williamstown	Empress	Independent	23/12/50	11	S	1	The Travelling Saleswoman
Reservoir	Plaza	Independent	6/1/51	15	W	2	The Devil’s Henchmen
Port Melbourne	Port	Independent	4/8/50	45	W	1	The Good Humor Man