US Release date: 3 July 1948 (as Romance on the High Seas).
First Melbourne Saturday Suburban:4 February 1950
Genre: Musical
Country: USA.
Running time: 99 minutes.
Director: Michael Curtiz
Cast: Jack Carson, Janis Paige & Doris Day
Australian Distributor: Warner Bros
Melbourne Premiere Venue: Hoyts Capitol for three weeks from 23 December 1949 as a feature only presentation.
Suburban Release Type: Hoyts Victory EX-1
Rankings
| Rank | ||
| EF Points | 321 | 52 |
| EF PPE | 5.73 | 78 |
| Metres Travelled | 555,218 | 48 |
| Average MT | 9,915 | 246 |
| Engagements | 56 | 19 |
| Slots | 66 | 73 |
| Weeks | 10 | 116 |
| Weeks as % of engagements | 17.86% | 155 |
| Saturdays | 31 | 44 |
| Sats as % of engagements | 55.36% | 75 |
| Tuesdays | 15 | 138 |
| Tues as % of engagements | 26.79% | 203 |
| First billed | 56 | 14 |
| Second billed | 0 | 293* |
| Feature only | 0 | 34* |
Hoyts Ratios
| Engagements weeks 1-10 | 51 |
| Ratio | 91.07% |
| Difference to chain ratio | -1.29% |
| Eng weeks 11-26 | 4 |
| Ratio | 7.14% |
| Difference to chain ratio | 1.75% |
| Eng weeks 27-52 | 1 |
| Ratio | 1.79% |
| Difference to chain ratio | -0.45% |
| Hoyts eng | 33 |
| Ratio | 58.93% |
| Difference to chain ratio | -6.85% |
| Independent eng | 8 |
| Ratio | 14.29% |
| Difference to chain ratio | 2.79% |
| Suburban eng | 15 |
| Ratio | 26.79% |
| Difference to chain ratio | 4.07% |
NOTES: Doris Day’s debut was held back (and retitled) for its Australian and British releases, capitalising on her hit title song. The strategy paid off, with Day receiving top billing and the film being early-year hit for Hoyts and among their top musicals (with their access to MGM’s tuners, Independent Theatres usually had a lock on these.
It’s Magic engagements
| SUBURB | VENUE | CHAIN | DATE | W | D | B | CO-FEATURE |
| St.Kilda | Victory | Hoyts | 4/2/50 | 1 | W | 1 | Africa Screams |
| Caulfield | Crystal Palace | Suburban | 11/2/50 | 2 | S | 1 | Look Before You Love |
| Collingwood | Austral | Suburban | 11/2/50 | 2 | S | 1 | Follow Me Quietly |
| Malvern | New | Hoyts | 11/2/50 | 2 | S | 1 | Look Before You Love |
| North Fitzroy | Merri | Hoyts | 11/2/50 | 2 | S | 1 | Look Before You Love |
| Port Melbourne | Eclipse | Hoyts | 11/2/50 | 2 | S | 1 | Brass Monkey |
| Richmond | Cinema | Hoyts | 11/2/50 | 2 | S | 1 | Look Before You Love |
| South Yarra | Regent | Hoyts | 11/2/50 | 2 | S | 1 | Look Before You Love |
| Albert Park | Park | Hoyts | 11/2/50 | 2 | T | 1 | Brass Monkey |
| Fitzroy | Regent | Hoyts | 11/2/50 | 2 | T | 1 | Look Before You Love |
| Windsor | New | Hoyts | 11/2/50 | 2 | W | 1 | Africa Screams |
| Ascot Vale | Ascot | Suburban | 18/2/50 | 3 | S | 1 | Brass Monkey |
| Newmarket | Newmarket | Suburban | 18/2/50 | 3 | S | 1 | Follow Me Quietly |
| Northcote | Northcote | Suburban | 18/2/50 | 3 | S | 1 | Follow Me Quietly |
| Brighton | Centre | Hoyts | 18/2/50 | 3 | S | 1 | Look Before You Love |
| Elsternwick | Renown | Hoyts | 18/2/50 | 3 | S | 1 | Look Before You Love |
| Essendon | Circle | Hoyts | 18/2/50 | 3 | S | 1 | Look Before You Love |
| Richmond | Globe | Suburban | 18/2/50 | 3 | T | 1 | Brass Monkey |
| Ascot Vale | Waratah | Hoyts | 18/2/50 | 3 | T | 1 | Brass Monkey |
| Glenhuntly | Glenhuntly | Hoyts | 18/2/50 | 3 | T | 1 | Brass Monkey |
| Thornbury | Regent | Hoyts | 18/2/50 | 3 | T | 1 | Brass Monkey |
| Brunswick | Padua | Hoyts | 18/2/50 | 3 | W | 1 | Africa Screams |
| Coburg | Grand | Hoyts | 18/2/50 | 3 | W | 1 | Africa Screams |
| Balwyn | Time | Hoyts | 25/2/50 | 4 | S | 1 | One Night With You |
| Camberwell | Broadway | Hoyts | 25/2/50 | 4 | S | 1 | Look Before You Love |
| Gardiner | Regent | Hoyts | 25/2/50 | 4 | S | 1 | Look Before You Love |
| Hampton | Southern | Hoyts | 25/2/50 | 4 | S | 1 | Look Before You Love |
| Kew | Rialto | Hoyts | 25/2/50 | 4 | S | 1 | One Night With You |
| Bentleigh | Bentleigh | Hoyts | 25/2/50 | 4 | T | 1 | Look Before You Love |
| Brunswick | Alhambra | Hoyts | 25/2/50 | 4 | T | 1 | Africa Screams |
| Carnegie | Carnegie | Hoyts | 25/2/50 | 4 | T | 1 | Look Before You Love |
| Glenferrie | Palace | Hoyts | 25/2/50 | 4 | T | 1 | Brass Monkey |
| Preston | Circle | Hoyts | 25/2/50 | 4 | T | 1 | Brass Monkey |
| Footscray | Trocadero | Hoyts | 25/2/50 | 4 | W | 1 | Brass Monkey |
| Fairfield | Fairfield | Suburban | 4/3/50 | 5 | S | 1 | Follow Me Quietly |
| Canterbury | Maling | Hoyts | 4/3/50 | 5 | S | 1 | Look Before You Love |
| Ivanhoe | Ivanhoe | Hoyts | 4/3/50 | 5 | S | 1 | Look Before You Love |
| Malvern | Victory | Hoyts | 4/3/50 | 5 | S | 1 | Brass Monkey |
| North Fitzroy | Palace | Suburban | 4/3/50 | 5 | T | 1 | Brass Monkey |
| Brunswick | Lygon | Hoyts | 4/3/50 | 5 | T | 1 | Brass Monkey |
| Hartwell | Regal | Suburban | 4/3/50 | 5 | W | 1 | Africa Screams |
| Yarraville | St. George | Suburban | 11/3/50 | 6 | S | 1 | Brooklyn and Heaven |
| Oakleigh | Paramount | Independent | 11/3/50 | 6 | T | 1 | Hop-a-Long Cassidy |
| Williamstown | Shore | Hoyts | 11/3/50 | 6 | T | 1 | Brass Monkey |
| Eltham | Plaza | Suburban | 18/3/50 | 7 | S | 1 | Brass Monkey |
| Clifton Hill | Clifton | Suburban | 18/3/50 | 7 | W | 1 | Africa Screams |
| Elwood | Broadway | Independent | 25/3/50 | 8 | S | 1 | Broken Journey |
| North Richmond | Victoria | Independent | 25/3/50 | 8 | S | 1 | Blind Goddess |
| Preston West | Rivoli | Independent | 25/3/50 | 8 | S | 1 | One Night With You |
| Box Hill | Regent | Suburban | 25/3/50 | 8 | W | 1 | One Night With You |
| Reservoir | Plaza | Independent | 8/4/50 | 10 | S | 1 | Follow Me Quietly |
| Malvern East | Verne | Suburban | 22/4/50 | 12 | S | 1 | The Twisted Road |
| South Melbourne | Empire | Suburban | 13/5/50 | 15 | S | 1 | Tuna Clipper |
| Preston East | Gowerville | Independent | 13/5/50 | 15 | W | 1 | French Leave |
| North Melbourne | Central | Independent | 20/5/50 | 16 | W | 1 | God is My Co-Pilot |
| Coburg West | Progress | Independent | 7/10/50 | 36 | S | 1 | Flaxy Martin |
The 1950 Project 