WILL IT HAPPEN AGAIN?

US Release date: 15 May 1948. 

First Melbourne Saturday Suburban: 5 August 1950

Genre: Documentary

Country: USA.

Running time: 60 minutes.

Director:  Dwain Esper

Cast: George Bryan & Phillip Stahl (Narrators)

Australian Distributor: 20th Century Fox

Melbourne Premiere Venue: Hoyts Lyceum for one week from 23 June 1950 supported by Impact.

Suburban Release Type: Hoyts 2-L-2

Rankings

Rank
EF Points15340
EF PPE1.25351
Metres Travelled141,840322
Average MT11,82015
Engagements12329
Slots12330
Weeks0338*
Weeks as % of engagements0.00%338*
Saturdays3317
Sats as % of engagements25.00%245
Tuesdays9182
Tues as % of engagements75.00%19
First billed0263*
Second billed12182
Feature only034*

Hoyts ratios

Engagements weeks 1-1012
Ratio100.00%
Difference to chain ratio7.64%
Eng weeks 11-260
Ratio0.00%
Difference to chain ratio-5.39%
Eng weeks 27-520
Ratio0.00%
Difference to chain ratio-2.24%
Hoyts eng8
Ratio66.67%
Difference to chain ratio0.89%
Independent eng1
Ratio8.33%
Difference to chain ratio-3.17%
Suburban eng3
Ratio25.00%
Difference to chain ratio2.28%

NOTES: Tacky schlock that was essentially a compilation of re-edited newsreel footage of Hitler and Mussolini. An independent production that was picked up by Fox. Used sparingly as support for Impact, its use in outer suburbs ranked it high in average metres travelled. Ranked dismally elsewhere.

Will it Happen Again? engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
CaulfieldCrystal PalaceSuburban 5/8/501T2Impact 
MalvernNewHoyts5/8/501T2Impact 
RichmondGlobeSuburban  12/8/502S2Impact
BrightonCentreHoyts12/8/502T2Impact
BalwynTimeHoyts19/8/503T2Impact
BentleighBentleighHoyts19/8/503T2Impact
GlenferriePalaceHoyts19/8/503T2Impact
HamptonSouthernHoyts19/8/503T2Impact
KewRialtoHoyts19/8/503T2Impact
IvanhoeIvanhoeHoyts26/8/504T2Impact
North MelbourneLocoIndependent 2/9/508S2Impact
Box Hill RegentSuburban  16/9/5010S2Impact

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