BLACK MAGIC

• 

US Release date: 19 August 1949

First Melbourne Saturday Suburban: 13 May 1950

Genre: Crime

Country: USA

Running time: 105 minutes.

Director:  Gregory Ratoff

Cast: Orson Welles, Nancy Guild & Akim Tamiroff 

Australian Distributor: United Artists

Melbourne Premiere Venue: Hoyts Lyceum Theatre for two weeks from 24 March 1950 with Guns of Hate as support 

Suburban Release Type: Hoyts Memorial 8-W-1

Rankings

		Rank
EF Points	100	204
EF PPE	2.56	208
Metres Travelled	381,576	252
Average MT	9,784	278
Engagements	39	237
Slots	41	269
Weeks	2	238
Weeks as % of engagements	5.13%	265
Saturdays	35	25
Sats as % of engagements	89.74%	1
Tuesdays	2	317
Tues as % of engagements	5.13%	337
First billed	5	188
Second billed	34	101
Feature only	0	34*

Hoyts ratios

Engagements weeks 1-10	39
Ratio	100.00%
Difference to chain ratio	7.64%
Eng weeks 11-26	0
Ratio	0.00%
Difference to chain ratio	-5.39%
Eng weeks 27-52	0
Ratio	0.00%
Difference to chain ratio	-2.24%
Hoyts eng	31
Ratio	79.49%
Difference to chain ratio	13.71%
Independent eng	1
Ratio	2.56%
Difference to chain ratio	-8.94%
Suburban eng	7
Ratio	17.95%
Difference to chain ratio	-4.77%

NOTES: Orson Welles had a lot of fun as Cagliostro and audiences would have been entertained by this impressively designed and told costume noir that accompanied Ma and Pa Kettle on its suburban run. Its five first bills were with other features. All done after week eight, Black Magic was top ranked for Saturday nights as a percentage of its total engagements (89.74%). Only a small number of engagements outside Hoyts.

Black Magic engagements

SUBURB	VENUE	CHAIN	DATE	W	D	B	CO-FEATURE
Albert Park	Park	Hoyts	13/5/50	1	S	2	Ma and Pa Kettle
Fitzroy	Regent	Hoyts	13/5/50	1	S	2	Ma and Pa Kettle
North Fitzroy	Merri	Hoyts	13/5/50	1	S	2	Ma and Pa Kettle
Port Melbourne	Eclipse	Hoyts	13/5/50	1	S	2	Ma and Pa Kettle
Prahran	Empress	Hoyts	13/5/50	1	S	1	Free For All
Richmond	Cinema	Hoyts	13/5/50	1	S	2	Ma and Pa Kettle
South Yarra	Regent	Hoyts	13/5/50	1	S	2	Ma and Pa Kettle
St.Kilda	Memorial	Hoyts	13/5/50	1	W	1	The Big Fight
Ascot Vale	Ascot	Suburban	20/5/50	2	S	2	Ma and Pa Kettle
Northcote	Northcote	Suburban	20/5/50	2	S	2	Ma and Pa Kettle
Ascot Vale	Waratah	Hoyts	20/5/50	2	S	2	Ma and Pa Kettle
Brighton	Centre	Hoyts	20/5/50	2	S	2	Ma and Pa Kettle
Brunswick	Alhambra	Hoyts	20/5/50	2	S	1	Free For All
Elsternwick	Renown	Hoyts	20/5/50	2	S	2	Ma and Pa Kettle
Essendon	Circle	Hoyts	20/5/50	2	S	2	Ma and Pa Kettle
Thornbury	Regent	Hoyts	20/5/50	2	S	2	Ma and Pa Kettle
Richmond	Globe	Suburban	20/5/50	2	T	2	Ma and Pa Kettle
Essendon	Plaza	Hoyts	20/5/50	2	T	2	Ma and Pa Kettle
Coburg	Grand	Hoyts	20/5/50	2	W	2	Ma and Pa Kettle
Balwyn	Time	Hoyts	27/5/50	3	S	2	Ma and Pa Kettle
Bentleigh	Bentleigh	Hoyts	27/5/50	3	S	2	Ma and Pa Kettle
Camberwell	Broadway	Hoyts	27/5/50	3	S	2	Ma and Pa Kettle
Carnegie	Carnegie	Hoyts	27/5/50	3	S	2	Ma and Pa Kettle
Footscray	Barkly	Hoyts	27/5/50	3	S	1	Free For All
Gardiner	Regent	Hoyts	27/5/50	3	S	2	Ma and Pa Kettle
Glenferrie	Palace	Hoyts	27/5/50	3	S	2	Ma and Pa Kettle
Hampton	Southern	Hoyts	27/5/50	3	S	2	Ma and Pa Kettle
Kew	Rialto	Hoyts	27/5/50	3	S	2	Ma and Pa Kettle
Preston	Circle	Hoyts	27/5/50	3	S	2	Ma and Pa Kettle
Hartwell	Regal	Suburban	3/6/50	4	S	2	Ma and Pa Kettle
North Fitzroy	Palace	Suburban	3/6/50	4	S	2	Ma and Pa Kettle
Brunswick	Lygon	Hoyts	3/6/50	4	S	2	Ma and Pa Kettle
Canterbury	Maling	Hoyts	3/6/50	4	S	2	Ma and Pa Kettle
Ivanhoe	Ivanhoe	Hoyts	3/6/50	4	S	2	Ma and Pa Kettle
Malvern	Victory	Hoyts	3/6/50	4	S	2	Ma and Pa Kettle
Yarraville	St. George	Suburban	10/6/50	5	S	2	Ma and Pa Kettle
Williamstown	Shore	Hoyts	10/6/50	5	S	2	Ma and Pa Kettle
Box Hill	Rialto	Suburban	24/6/50	7	S	2	Ma and Pa Kettle
North Melbourne	Loco	Independent	1/7/50	8	S	1	Cover Up