UK Release date: 14 June 1949
First Melbourne Saturday Suburban: 22 July 1950
Genre: Drama
Country: UK.
Running time: 99 minutes.
Director: David MacDonald
Cast: Fredric March, Florence Eldridge & Francis L. Sullivan
Australian Distributor:General Film Distributors
Melbourne Premiere Venue: Hoyts Athenaeum Theatre for two weeks from 5 May 1950 as a feature only presentation.
Suburban Release Type: Hoyts 2-L-2
Rankings
| Rank | ||
| EF Points | 19 | 337 |
| EF PPE | 1.46 | 340 |
| Metres Travelled | 161,999 | 319 |
| Average MT | 12,461 | 9 |
| Engagements | 13 | 327 |
| Slots | 13 | 329 |
| Weeks | 0 | 338* |
| Weeks as % of engagements | 0.00% | 338* |
| Saturdays | 2 | 324 |
| Sats as % of engagements | 15.38% | 316 |
| Tuesdays | 11 | 167 |
| Tues as % of engagements | 84.62% | 5 |
| First billed | 2 | 223 |
| Second billed | 10 | 188 |
| Feature only | 0 | 34* |
Hoyts ratios
| Engagements weeks 1-10 | 13 |
| Ratio | 100.00% |
| Difference to chain ratio | 7.64% |
| Eng weeks 11-26 | 0 |
| Ratio | 0.00% |
| Difference to chain ratio | -5.39% |
| Eng weeks 27-52 | 0 |
| Ratio | 0.00% |
| Difference to chain ratio | -2.24% |
| Hoyts eng | 12 |
| Ratio | 92.31% |
| Difference to chain ratio | 26.53% |
| Independent eng | 0 |
| Ratio | 0.00% |
| Difference to chain ratio | -11.50% |
| Suburban eng | 1 |
| Ratio | 7.69% |
| Difference to chain ratio | -15.03% |
NOTES: The year’s most colossal flop. Bombed in the UK followed suit here. A meagre 13 engagements, 10 as support and 11 on Tuesdays. Ranked near the bottom of all major KPIs but highly on the wrong ones (eg, Tuesdays as %). Confined mostly to Hoyts in support of The Big Steal, it was booked to its venues far from the CBD. Dispensed with completely after week four.
Christopher Columbus engagements
| SUBURB | VENUE | CHAIN | DATE | W | D | B | CO-FEATURE |
| Caulfield | Crystal Palace | Suburban | 22/7/50 | 1 | T | 2 | The Big Steal |
| Malvern | New | Hoyts | 22/7/50 | 1 | T | 2 | The Big Steal |
| South Yarra | Regent | Hoyts | 29/7/50 | 2 | S | 2 | A Kiss in the Dark |
| Brighton | Centre | Hoyts | 29/7/50 | 2 | T | 2 | The Big Steal |
| Elsternwick | Renown | Hoyts | 29/7/50 | 2 | T | 2 | The Big Steal |
| Camberwell | Broadway | Hoyts | 5/8/50 | 3 | S | 2 | The Big Steal |
| Balwyn | Time | Hoyts | 5/8/50 | 3 | T | 2 | The Big Steal |
| Bentleigh | Bentleigh | Hoyts | 5/8/50 | 3 | T | 2 | The Big Steal |
| Hampton | Southern | Hoyts | 5/8/50 | 3 | T | 2 | The Big Steal |
| Kew | Rialto | Hoyts | 5/8/50 | 3 | T | 2 | The Big Steal |
| Canterbury | Maling | Hoyts | 12/8/50 | 4 | T | 1 | The Big Steal |
| Ivanhoe | Ivanhoe | Hoyts | 12/8/50 | 4 | T | 2 | The Big Steal |
| Malvern | Victory | Hoyts | 12/8/50 | 4 | T | 1 | The Big Steal |
The 1950 Project 
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