ADAM’S RIB

US Release date: 18 November 1949 

First Melbourne Saturday Suburban: 26 August 1950

Genre: Romantic Comedy

Country: USA.

Running time: 101 minutes.

Director: George Cukor

Cast:  Spencer Tracy, Katharine Hepburn & Judy Holliday

Australian Distributor: MGM

Melbourne Premiere Venue:  Two weeks at Union’s Metro Collins St. Theatre from 19 May 1950 as a feature only presentation.

Suburban Release Type: Union 8-W-1

Rankings

Rank
EF Points35334
EF PPE7.5131
Metres Travelled529,49384
Average MT11,26636
Engagements47144
Slots7741
Weeks2945
Weeks as % of engagements61.70%60
Saturdays12185
Sats as % of engagements25.53%244
Tuesdays6236
Tues as % of engagements12.77%275
First billed4668
Second billed0293*
Feature only120
*Last

Independent ratios

Engagements weeks 1-1046
Ratio97.87%
Difference to chain ratio11.20%
Eng weeks 11-260
Ratio0.00%
Difference to chain ratio-7.62%
Eng weeks 27-521
Ratio2.13%
Difference to chain ratio-3.58%
Hoyts eng0
Ratio0.00%
Difference to chain ratio-0.84%
Independent eng35
Ratio74.47%
Difference to chain ratio-2.64%
Suburban eng12
Ratio25.53%
Difference to chain ratio3.48%

NOTES: In terms of exhibitor faith, Adam’s Rib was the year’s 35th ranked film and among the highest ranked romantic comedies of 1950. However, in terms of A-grade MGM product a number of titles performed far better with more weeks and FO engagements.  The canine b-flick Kazan was the most regular support. 

Adam’s Rib engagements

SUBURBVENUECHAINDATEWDBCO-FEATURE
CollingwoodAustralSuburban26/8/501T1Savage Splendor
Albert ParkKinemaIndependent26/8/501W1London By Night
BurnleyBurnleyIndependent26/8/501W1Kazan
North CarltonAdelphiIndependent26/8/501W1Kazan
RichmondNationalIndependent26/8/501W1Kazan
St. KildaAstorIndependent26/8/501W1Young Ideas
ToorakVillageIndependent26/8/501W1Fast Company
St. KildaPalaisSuburban26/8/501W1State Department File 649
ElsternwickEsquireIndependent2/9/502S1Kazan
West BrunswickWesternIndependent2/9/502S1Kazan
MalvernEmbassySuburban2/9/502T1Joe Smith American
NewmarketNewmarketSuburban2/9/502T1Savage Splendor
BrunswickEmpireIndependent2/9/502W1Air Hostess
CaulfieldCamdenIndependent2/9/502W1Kazan
Moonee PondsMooneeIndependent2/9/502W1Kazan
WestgarthWestgarthIndependent2/9/502W1Kazan
PrestonPlanetSuburban2/9/502W1The Show Off
EssendonRegalIndependent9/9/503SFOFO
Brunswick EastLibertyIndependent9/9/503W1Boston Blackie’s Chinese Venture
East MalvernWaverleyIndependent9/9/503W1Rage In Heaven
GlenferrieGlenIndependent9/9/503W1Hullabaloo
HawthornVogueIndependent9/9/503W1Hullabaloo
BalwynBalwynSuburban9/9/503W1Kazan
CamberwellRivoliSuburban9/9/503W1High Conquest
OrmondPlazaSuburban9/9/503W1Fear
PrestonSt. JamesSuburban9/9/503W1The Show Off
AshburtonCivicIndependent16/9/504S1Air Hostess
North BrightonGardenvaleIndependent16/9/504S1Blondie’s Big Deal
ElwoodBroadwayIndependent16/9/504S1Flaxy Martin
FairfieldFairfieldSuburban16/9/504T1Savage Splendor
Middle BrightonDendyIndependent16/9/504W1King of the Gamblers
SandringhamRoxyIndependent16/9/504W1Noose
CoburgPlazaIndependent23/9/505S1Kazan
NewportPlazaIndependent23/9/505S1Kazan
WilliamstownEmpressIndependent23/9/505S1Kazan
Box HillRialtoSuburban23/9/505S1Kazan
HeidelbergOrientIndependent23/9/505W1Secret of St Ives
OakleighPlazaIndependent30/9/506W1Kazan
Port MelbournePortIndependent30/9/506W1Kazan
North RichmondVictoriaIndependent7/10/507T1Make Mine Laughs
Surrey HillsSurreyIndependent7/10/507W1Border Incident
MurrumbeenaArgosySuburban14/10/508S1Four Girls in White
West PrestonRivoliIndependent14/10/508T1Blonde Ice
ChelseaPlazaIndependent21/10/509W1One Night With You
FootscrayGrandIndependent21/10/509W1The Bad Man
YarravilleSunIndependent28/10/5010W1The Bad Man
ReservoirPlazaIndependent31/3/5032S1Colorado Territory

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